jbennett92
Post: 19
Join Date: Jan 2012
Location: US
@blueowljml It does have to do with "hype" but "hype" isn't a negative factor its mostly how the brand markets it's self and the thought out image the brand portrays. Design for me is a huge portion of it, when starting a brand one should first focus on all accepts of the art they are producing. Just a few thoughts