How did you come up with the name ?
To be honest, we came up with the name rather spontaneously. A couple of our friends gathered to watched Borat one night (a hilarious movie for those of you who haven’t seen it), and came across a funny ass scene where the humor coach was teaching him about “Not” jokes. After that, we just turned it into our own thing saying “NAHT” instead of not. It was so perfect for us, cause it was something we all agreed upon instantly as a group.
Description of clothing line?
NAHT is an extension of our daily lives, and it is based on the humor that we have for each other. We create our designs hoping that people can pick up a shirt because they honestly like it, and not just to impress someone. While trying to simple, we strive to be unique. Each of our designs has a message that symbolizes a meaning to us.
Who are your influences ?
Basically any other street wear brand on there. They paved the way to standout and create a way of life through designs and clothing. Lots of respect.
What sets your brand different from others ?
We are not focused or paying attention on what other brands are doing. We are just doing things the way we deem important. There could be similarities with our brand and others, but we are not trying to bite other successful brands; that is just merely a coincidence.
Are there any challenges you run into while running a business ?
Many challenges and obstacles when running a business. Money, designs, time, marketing, pr, the start-up. We are just absorbing as much information as we can on the go. Some problems we knew were going to be there, but when actually in it, other new problems arose. In due time, we will learn the best way to be efficient and profitable.
Any plans for the future with your clothing line?
Yeah, we have big plans for the near future. We are looking towards drastically expanding our line of clothing into more than just t-shirts and tank tops. We have some upcoming new designs that are geared mainly towards cut and sew pieces. We are all very excited here at NAHT for what the future holds for us.
NAHT caters to audiences whose main interests include the dance scene. We strive to create and develop designs that please them the most. We have supported the dance community from the beginning and we will continue to do so by maintaining the visions and missions that put us where we are today.
**Not my brand. Showcasing for a friend, so if you have any questions, hit em up on that link up top!