Everyone wants an explanation!!!!!
We'd be more than happy to oblige.
First off, we have had a disclaimer on our site regarding the all-over-print process, since we started sales on the Paisleys. I have even done my best in the picture to show what the garment looks like (yes there is a line down the middle). Through the photos I originally posted on our site in front of our studio, you can see the blemishes on sleeves (go look). The vast majority of these paisleys were sold out through stores, which infers that the consumers who bought them saw the product firsthand. In sum, we did not pull the wool over anyone's eyes. What You See Is What You Get. Some people chose to pass them up because of those blemishes. But apparently most people looked past them because they either understood the rawness associated with all-over-prints, or they just didn't care.
For anyone who is involved in screenprinting, and even for those who have purchased an all-over-print t-shirt, you are aware that it is not an exact process. Since you are running the machine over bumps, and uneven panels, the paint gathers along the edges. All of your favorite all-over-print t-shirts made by small, independent labels like ours, have the same problems along the collar, sides, and sleeves (go ahead and check). Now you may argue that you have seen those types of prints done WITHOUT the smearing and unevenness. But those are NOT the all-over-prints that I'm talking about. Those are patterns that are made on the fabric itself BEFORE the garment is constructed. E.g. Big-name brands like Bape, Zoo, etc., who have the resources and capital to produce their own patterned fabric, meet large minimums, and move a lot of units because they sell to so many stores (which, as you can see, we do not).
Which is exactly the problem with cut-n-sewing a garment like this. We would've had to order large minimums, which drive up the cost of the garment, which means that YOU (the consumer) pays an arm and a leg for a simple hooded sweatshirt made by a small, independent company.
I'm going to assume that most of you are not involved in the industry so I will explain how things work from our vantage (a small, independent label, with LIMITED ends, LIMITED resources, and trying to do our best to provide you with quality product at an AFFORDABLE price). This was our plan with these Paisleys. We only wanted to make a few hundred of them. Our overseas manufacturers wouldn't even touch the order unless we ordered thousands. We did not have the money for that production, but most importantly, we wanted to only make a few so that not everyone had one of these sweatshirts. So instead we found a way around cut-n-sew production, and experimented with all-over-print on an actual sweatshirt, which we had never seen before on our scale.
Aside from the smearing on the edges - which we do not think is a problem considering how all-over-prints work - there is the line down the back. Unfortunately, with all-over-printing on sweatshirts, that line exists for a reason. That is because the machine can not run over the bump the zipper creates, so we were forced to do the printing as 2 different sections. I did my best to make the design aligned correctly, but as was stated in our disclaimer, the print does not match up exactly on every sweatshirt.
Furthermore, my original sketches of this sweatshirt were to have the paisleys run over the cuffs of the sweatshirt. Most brands who cut-n-sew garments like this can NOT run the prints on the cuffs. So the all-over-screenprint process worked out best for us, because we could get a hoody that we had originally designed. Not a hoody with blank cuffs. (it's the little things that count, right
So this is the moral of the story.
We wanted to make a very limited amount of these sweatshirts (with prints on the cuffs)
so that the people who bought them wouldn't run into twins wherever they went. Our goal was that if you went to a CoolGuy party, maybe only 1 other person in the room would have a Paisley besides yourself. The worst thing is to go to a party, wearing a loud sweatshirt like this, and eveyrone commenting on "hey, you have a twin over there!" haha
We wanted to keep them affordable
. If we had done this via cut-n-sew, it would've cost us 3-4 times as much to make this sweatshirt. Which means you would've paid at least $250 for a simple hoody. AT LEAST. (think how much limited cut-n-sew pieces by Leroy Jenkins or Nom De Guerre can run you). I even think $80 is a lot for a hooded sweatshirt, but considering how few we made, I think it's a pretty good bargain (and judging by the support we get about our pricing, it seems many of you agreed also).
Plus, there is one final reason that explains why you shouldn't be too bummed about the white-paisley blemishes
(the black-on-black isn't such a problem) Since all of this has come up today, and people are hungry for a response from us, I will reveal the FINAL part of the "All-Over-Paisley" saga, which will wrap everything up in a very nice bow, and make you go "ohhhh thats why."
If you were fortunate enough to get an all-over- WHITE Paisley hoody, then please pay attention.
Those sweatshirts were actually intended for customization (yes, I know Nick Diamond already broke the news a few days ago) with a $3 bottle of dye from the drugstore. You can keep the paisleys WHITE, but the smearing/misalignment are best-muted when you color the hoodies. Here is an example of what I'm talking about:
And yes, this sweatshirt in the photo originally looked pretty similar to all the other ones that people have been posting, before being dyed.
I hope that this explains much. I was planning on breaking the news tonight, but a few comments on these boards made me jump the gun.
Thanks for continuing to support us, reading this, and giving us a chance to explain ourselves and our decisions.