@awhitehippy huf can't sell only in-store, they don't have a store.
and if johnny cupcakes is better than huf, then i'm a one legged purple fuckin gorilla
i think huf has everything they would need to run a store, i just don't know why. i mean selling their clothes to other retailers isn't bad, but why stoop so low to selling out to zumiez? like yea you'll gain customers, but you'll also lose customers. people don't like wearing the same things as others, and everyone shops at zumiez so it'll be a drag seeing shirts you own on someone else. At least that's how i feel.
And i'm not necessarily saying Johnny Cupcakes is better than Huf. I just value Johnny Cupcakes principle of a brand than Huf.