Oh man, I actually like Whjte too. Dude rips on vert. Can't believe he's ripping it off too.
yeah its pretty bad. I liked him too. http://www.shaunwhitesupplyco.com/
I never liked the guy for some reason, I've always felt like he was super cocky (which he has a right to be, I mean look at the success he has had), but still, what a shitty name for his brand.
EDIT: and his stuff is sold at Walmart!