When half the kids using their parents' credit cards start getting jobs and earning their own money, they'll understand the importance of a brand expanding and reaching a broader audience. I work as a manager at a Zumiez, as well as have friends that own boutiques. Clearly Zumiez isn't the type of place to strive off of cut & sew, whereas a boutique has the clientele for that. If you want to hop off a brand because of a certain place selling it, that shows the type of mentality you have in the first place. If you support the brand, you'll understand that everyone needs to make money to keep going. This same ordeal happened with Nike SB's coming into Zumiez, and i'm sure it'll happen again. I was somewhat bitter about it , just because I've been the only dude rockin Black Scale around here for a long time- but at least i'll be comfortable selling something I like.. Knowing that it'll play a role in Black Scale growing as a company. Try and see the bigger picture.