We at Motivation opened the doors to our retail location in 2007, opened our online store in 2008, and last year launched our full in-house brand and started selling it in select other boutiques. Since we are located right on the University of Michigan's campus, most of our designs, themes, and inspirations come from and revolve around college life.
Tying back to college, the theme of our Spring 2011 collection is glorifying the cheaters of the world (in a cheat to get ahead sense, not on your girl -- although take it how you will!) and those who do whatever it takes to get ahead in life. We just released Delivery 1 of Spring 2011 last week and it consists of crewnecks, pullovers, zip hoodies, and a few snapbacks. It is now available in-store, online, and at a select number of our stockists.
Hit me up if you have any questions and you can also connect with us here:
Online Site: Motivation
Facebook: Motivation Fan Page
Twitter: Motivation Twitter
Spring 2011 Delivery 1 Lookbook:
View the Entire Lookbook.