Join Date: Jun 2008
Some brands target the sneaker community but still remain 'streetwear' and can be worn by people who may not consider themselves sneakerheads. However, as mentioned before, you are very much a niche brand and although you may be targeting a reasonably large group of people, the tees definitely look like the kind of ones you see people on Tumblr wearing in a pic with a stack of GR Jordans from Foot Locker. That said, even if the designs changed, the brand name is still pretty isolating.
Your attempt at poking fun at streetwear hypebeasts is pretty laughable considering you rarely see those items worn together like that and so the humour that I'm guessing there was meant to be behind the design was lost because it isn't exactly relatable.