Vaughn de Heart In Store at Denm
Website - www.vaughndeheart.com
Facebook - www.facebook.com/pages/Vaughn-de-Heart/302799227441
Twitter - www.twitter.com/vaughndeheart
A picture of Vaughn de Heart in store at Denm in downtown Redlands, California. Three newspapers did an interview on the brand. Here below is a link to the interview. I have also copied and pasted it below.
OY JUEDES, Staff Writer
Posted: 03/08/2011 09:44:40 PM PST
REDLANDS - People are wearing RoyLyn Le'Vaughan Palmer-Coleman's heart on their sleeves, literally.
Palmer-Coleman, who moved to Redlands from Paradise in January, began designing clothing - which he named Vaughn de Heart - after seeing a man wearing the shirt he had designed for his fraternity at a mall in Brea in May 2009.
"It pushed me over the edge," said Palmer-Coleman, who graduated in 2008 from Walla Walla University in Washington state, where he was president of Omicron Pi Sigma his senior year. "How many people does this happen to?"
Palmer-Coleman, who grew up in Michigan, said he was not the most fashionable student when he started high school, but worked on his style and it eventually became his strength, he said. At Walla Walla, where he was an accounting major, he got more compliments on a shirt he made than other designer shirts he wore.
When he met the man in the mall, he had already thought of a name for a clothing line - "Vaughn" for his middle name, and "Heart" for what he tries to display through messages on the shirts, most of which are not in English.
"That grabs a lot of people's attention," he said.
"His designs are simple and classic," said David Kelly, who owns denM, which has carried Vaughn de Heart since January. "We have had a great reaction and customers seem to be picking up on it."
Palmer-Coleman uses French, Italian and Welsh - his best seller is a white V-neck T-shirt reading
"the fearless ones" in French.
"(It was) because I was conquering my biggest fear," he said.
His goal is to inspire people, he said. After the chance encounter at the mall, he began selling clothing online. His designs are printed at four places in the United States, he said.
Tarryn Ferguson, a sales associate at denM, said Palmer-Coleman came in one day and asked if the store carried local artists.
"I said that we love to support local artists," she said. "He then brought in his shirts and they worked. We have been selling them ever since."
The line is doing well and the store is on its third shipment, "which is really great for being in here so little time," she said.
Palmer-Coleman said several pieces were sold at denM on Valentine's Day.
"People ask, what does (the `Heart') mean?' " he said.
Kelly said he knew it would be a great fit for the store.
"Over the past five years we have supported many different brands and a few have become national," he said.
The People's Shoe was based in Redlands and has moved to Los Angeles, and Friends United Network started in Redlands and is sold in Urban Outfitters, he said.
Palmer-Coleman, a clinical analyst at Loma Linda University Medical Center's faculty medical offices, said he has received orders from around the world.
"I was really surprised because I was just a random guy," he said. "They connected with the message and design of my clothing."
He working on a spring collection, which debuts this month. Only 25 of each piece will be made, he said.
"So when you wear something not everyone else wears it," said Palmer-Coleman, who creates designs both by hand and on a computer.
He said he will probably keep his day job rather than design clothing full time.
"There's a balance I need, my analytic and creative side," he said.
Kaethe Selkirk contributed to this report.
E-mail Staff Writer Joy Juedes at [email]email@example.com[/email]
Vaughn de Heart
Sold at denM, 18 E. State St., Redlands, and at www.vaughndeheart.com