"Natural"'s lettering was "borrowed" straight from "The Natural" film starring Robert Redford and based on the book. It's one of the best sports movies of all time, if you haven't seen it.
It was also a response to all the busy, loud, obnoxious graphics that were gaining momentum at the time in Streetwear. While everyone else was going over the top, I wanted to scale it way back and have a classic, everyday t-shirt in the line.
So, that graphic killed 2 birds with 1 stone for us.