You're missing the whole concept here. Granted I'll be presumptuous and guess you're still in high school? Lets be honest here. Nick devoted his whole life to starting Diamond supply, we can all agree on that. He's not making that much money by only selling tees at the fairfax store and the other diamond stores across the country, don't forget online too. I know damn well that Nick wanted to make money, to be successful. It's that lifestyle. So why not put his clothes in Pac Sun, Zumiez, random skate shops? You talk about 12 year olds crowing the area? If I'm Nick and I see all those kids ther then I know in my heart, that I made it. I go to the mall and I see 20 other people wearing the smoking rings tee? Good for them, better for Nick. I feel like people in this thread try to be elitists and claim that they sold out. So what if they did? It's a moneys game. Bobby sold out too, but he goes to sleep at night knowing he's racking up millions a year making clothed? Nick saw what bobby did and many other streetwear companies and just hopped on the idea.
I used to be against it, but Jay-Z once said "Can't knock the hustle/"