I will never wear a shirt with cupcakes and a crossbone even if they paid me. haha
Its not about what there selling its about staying true to you .
Diamond is taking the good alt to selling to pac sun by simple designs etc, Unlike TH where they sold out and now lack everything.
but in the long run customers will stay loyal to a company if there is some sort of exclusivity such as A Bathing Ape there may be not much hype around the brand in forums but things still sell out and they dont wholesale .
There isn't that much exclusivity about diamond anymore i don't remember lining up for any shirt since MM