whats the meaning behind cast-shadow? will your regular bloodbath hats also be made using these caps?
Yo RJ, here is something i pulled off of one of our recent posts about Cast Shadow on our blog:
"As some of you know, Bloodbath has launched a new Headwear line dubbed CAST SHADOW.
We have yet to explain in depth about the meaning behind the caps or the reasons we are creating a separate entity within Bloodbath. So here are some details about what we are doing: Cast Shadow - The Original Cause of Depth Cast Shadow is a headwear company born from cause and effect.
The presence of light creates darkness, and in turn brings clarity and depth to a situation.
We represent both sides to the story. We stand by our actions, not by words or aesthetics.
As our reputation grows, our shadows lengthen. The more light we receive, the larger our silhouette becomes.
The Cast Shadow Company strives to create quality headwear with attention to detail that remains uncompromised. Using the finest materials and unparalleled construction, our supporters can be sure that each piece was made with care and pride.
A lot of responses we receive from previewing Cast Shadow go something like this:
"Why not just make more Bloodbath Caps? Why create a whole new brand ?"
Many companies create sub-lines, our buy out other brands to grasp areas of the market where their primary brand isn't reaching. Typically, it isn't announced to the general public that the new line is associated with it's parent.
For instance Gravis and Analog is owned by Burton. Hurley and Converse are actually owned by Nike. Initially, as Bloodbath was working concepts for Cast Shadow, we were planning to keep it completely separate - kind of like how everyone else did it. But as we got deeper into it, we felt that keeping the brands together would be more...natural
We aren't trying to reach a different market with Cast Shadow. The same people that dreamt, created, and work for Bloodbath are behind Cast Shadow. Our business model is slightly different, but Cast Shadow is designed to work with Bloodbath seamlessly. Anyone that is rocking Bloodbath can complement their fits with a Cast Shadow piece. Both companies are consistent in clean and simple aesthetics, and aggressive - bold execution.
The reason why Cast Shadow is a separate entity is because we are expanding our medium of expression.
It is a new voice for us to channel our messages to the people that we connect with. It's as if the same people that are speaking to you through Bloodbath, are now speaking to you and more people with Cast Shadow. The public might react to each brand differently as well. Maybe some people will know about Cast Shadow, but will not know about Bloodbath until they hit up our site, or vice versa. It can go both ways, but either way - it's us.
All future Bloodbath caps will be made by us: Cast Shadow. "