I didn't expect anything too crazy. The viral campaign will be
it already begun. thats how the bane pic came to be. haven't checked it out myself, but i read it was something like....
there was a link to a blank page with some weird chanting. someone then opened the chanting wave file in a sound editor and found a twitter hashtag embedded in it. then everytime someone tweeted that hashtag, a portion of the bane picture would be revealed on that website. eventually enough ppl tweeted to uncover the whole picture.
man these viral campaigns are crazy