Self Edge House Brand of Shirts = Al's Attire + Cone Denim White Oak
Over the last year many of our local customers have had the pleasure of seeing the Self Edge line of shirts in person at the store, by this time photos of the black denim, grey denim, the rawhide canvas shirts ones have ended up surfacing on the internet from those that had purchased the shirts in-store. Initially we had not intended to release these shirts for sale neither in a large scale or via our online store due to a pending deal to have this line be a Japanese exclusive line distributed at quite a few denim stores across Japan. We're now pushing the exclusive deal back to this winter and we're going to offer a few of the pieces in small quantities via our online store.
We're working closely with Cone Denim (the White Oak collection to be exact), so the denim, thread, buttons, and manufacturing all take place within America, with all the cutting and sewing actually
taking place in San Francisco by Al's Attire's studio.
An important but little known fact is that Cone narrow looms are American-made by Draper, a loom manufacturer that no longer exists. When the Amoskeag Manufacturing Company supplied Levi Strauss the lot of XX denim for the original Levi's riveted denim waist overalls those goods were woven on Draper looms. Through the many decades, including the golden years of workwear, Cone-forged fabric was the requisite for durable denim garments for brands both obscure and famous. Today Cone Denim continues that tradition by not compromising on quality, from fiber to fabric.
Today, Cone Denim is the only manufacturer of selvedge denim on this side of the hemisphere and almost certainly the only supplier of selvedge denim woven on the American looms in the world with roots reaching back to the original riveted five-pocket.
Organic super low run denim, hand sewn button holes, vintage deadstock buttons, hand braided faux-chainstitch run-off, hand machine sewn labels (not embroidered), and denim side-seam accents are some of the features on all the shirts within our collection. Construction and design that's a bit over the top, yet very subtle in every regard.
We're starting the launch with three fabrics. A 11.5oz Natural Super Slub Selvedge Denim, a 9oz. Gray Denim, and a 9oz. Black Denim that fades to indigo within two washes and fades to look like a vintage piece within six washes. All of these fabrics are Cone White Oak Black Seed Denim and we assure you that you've never seen anything like this denim before.
Check the online store for more photos, measurements, and pricing. These will sell out quickly, but we will receive restocks within ten days of all the styles.
More photos, prices and specs are in our online store: