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May 2, 2008 @ 06:41 PM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

Self Edge House Brand of Shirts = Al's Attire + Cone Denim White Oak

Over the last year many of our local customers have had the pleasure of seeing the Self Edge line of shirts in person at the store, by this time photos of the black denim, grey denim, the rawhide canvas shirts ones have ended up surfacing on the internet from those that had purchased the shirts in-store. Initially we had not intended to release these shirts for sale neither in a large scale or via our online store due to a pending deal to have this line be a Japanese exclusive line distributed at quite a few denim stores across Japan. We're now pushing the exclusive deal back to this winter and we're going to offer a few of the pieces in small quantities via our online store.

We're working closely with Cone Denim (the White Oak collection to be exact), so the denim, thread, buttons, and manufacturing all take place within America, with all the cutting and sewing actually
taking place in San Francisco by Al's Attire's studio.

An important but little known fact is that Cone narrow looms are American-made by Draper, a loom manufacturer that no longer exists. When the Amoskeag Manufacturing Company supplied Levi Strauss the lot of XX denim for the original Levi's riveted denim waist overalls those goods were woven on Draper looms. Through the many decades, including the golden years of workwear, Cone-forged fabric was the requisite for durable denim garments for brands both obscure and famous. Today Cone Denim continues that tradition by not compromising on quality, from fiber to fabric.

Today, Cone Denim is the only manufacturer of selvedge denim on this side of the hemisphere and almost certainly the only supplier of selvedge denim woven on the American looms in the world with roots reaching back to the original riveted five-pocket.

Organic super low run denim, hand sewn button holes, vintage deadstock buttons, hand braided faux-chainstitch run-off, hand machine sewn labels (not embroidered), and denim side-seam accents are some of the features on all the shirts within our collection. Construction and design that's a bit over the top, yet very subtle in every regard.

We're starting the launch with three fabrics. A 11.5oz Natural Super Slub Selvedge Denim, a 9oz. Gray Denim, and a 9oz. Black Denim that fades to indigo within two washes and fades to look like a vintage piece within six washes. All of these fabrics are Cone White Oak Black Seed Denim and we assure you that you've never seen anything like this denim before.

Check the online store for more photos, measurements, and pricing. These will sell out quickly, but we will receive restocks within ten days of all the styles.

More photos, prices and specs are in our online store:
http://www.selfedge.com/shop/index.php?main_page=index&cPath=75







May 2, 2008 @ 07:17 PM
kidkorea

Post: 2722

Join Date: Jul 2007

Location: Seoul, South Korea

Shirts look great Kiya. After I make some money this summer they'll be a def. cop!

ii-se.co Instagram: @iiseSEOUL Search "iise" on Facebook and like the page to support!

May 2, 2008 @ 07:50 PM
kdiddy

Post: 1310

Join Date: Jul 2006

Location: Nashville, TN

The first two shirts look very nice.
May 2, 2008 @ 07:59 PM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

got a ?

it says the black will turn indigo after a couple of washes. then it will have fades, etc. i was wondering if the grey one does the same?


Only the black will fade to indigo...
May 2, 2008 @ 08:15 PM
goatfacekillah

Post: 3453

Join Date: Feb 2007

Location: Sauga

the last 2 and the first one
killer!
May 2, 2008 @ 08:33 PM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

So that means no fades on the grey?


Gray fades to a super off white / light gray...
May 2, 2008 @ 08:36 PM
goatfacekillah

Post: 3453

Join Date: Feb 2007

Location: Sauga

Dear Kiya,

please stop selling nice clothing. i'm trying to save money.

sincerely,

goat.
May 2, 2008 @ 09:07 PM

Inactive

copping the grey.
May 3, 2008 @ 02:24 AM
Joe_

Post: 2742

Join Date: Apr 2007

Location: Australia

a question with self edge store?\

how much to post to a pair of jeans to Australia and what payment methods are available from Australia?
May 3, 2008 @ 02:50 AM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

a question with self edge store?\

how much to post to a pair of jeans to Australia and what payment methods are available from Australia?


Shipping is FREE worldwide... We accept everything..
Visa, Mastercard, AmEx, Paypal...
May 3, 2008 @ 03:05 AM
Mordecai

Post: 198

Join Date: Mar 2008

definitley feeling the first one. is that the rawhide canvas?
May 3, 2008 @ 05:05 AM
nick167

Post: 32

Join Date: Sep 2007

make the white one in short sleeve too plz!
May 4, 2008 @ 12:58 PM
ChAvOdEL8

Post: 653

Join Date: Jun 2006

kiya any restocks:x?
May 4, 2008 @ 01:11 PM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

kiya any restocks:x?


White/Natural Slub Selvedge shirts will be back in May 15th.
The rest will come June 5th.
May 4, 2008 @ 06:49 PM
XXXL

Post: 157

Join Date: May 2008

Location: california

these are way sick.
May 4, 2008 @ 06:58 PM
freshtildeath

Post: 73

Join Date: Nov 2007

any chance on a coupon code for Imperials in the near future?
edit: and a restock on Dukes?
May 4, 2008 @ 07:15 PM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

any chance on a coupon code for Imperials in the near future?
edit: and a restock on Dukes?


No coupon codes now..
But the Duke restock comes in on Friday.
May 5, 2008 @ 12:42 AM
krn_zmb

Post: 4066

Join Date: Apr 2007

Location: Bay Area

im coming in 2maro kiya, u gonna be there?
May 5, 2008 @ 01:02 AM
iDANYO

Post: 6323

Join Date: Sep 2006

Location: 510,Bay Area

Grey denim short sleeve ftw
May 5, 2008 @ 02:19 AM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

im coming in 2maro kiya, u gonna be there?


Only from noon till 4pm..
May 5, 2008 @ 03:19 AM
krn_zmb

Post: 4066

Join Date: Apr 2007

Location: Bay Area

darn it.....

im probably leaving to go there at 3:30ish.
BLAST!

Well ill see if i can make it earlier.
May 30, 2008 @ 02:54 AM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

Flat Head Summer Chambray, Sawtooth Shirts, Japan Tees, and Rings
The ever so popular chambray shirts are now available in short sleeve in Navy. Also in are some of the nicest denim shirts we've had in here since we opened, the Flat Head Sawtooth Shirts made of 12oz one-wash selvedge denim.

We also got our hands on a few of the limited run Japan Embroidered T-Shirts made of a heavy knit.
Restocks of the feather sterling silver rings and multi-key hooks are also in.

Photos, specs, etc:
http://www.selfedge.com/shop/index.php?main_page=index&cPath=68






July 11, 2008 @ 12:02 PM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

Diesel, the Self Edge French Bulldog, just got the design and final prototype of his Cone Black Seed White Oak Chambray Cape finished complete with vintage buttons and Japanese pig print fabric making it completely reversible.

To celebrate this momentous feat he's issuing a coupon for 17% off everything in the Self Edge online store for the next six hours. Why 17%? We're not sure, Diesel can't talk yet.
And anyway, he's too busy working on the SEXTW07, his signature jean with Triple Works (Iron Heart)...

The coupon code is: ChambrayDogCape
For 17% off everything in the online store, with free shipping worldwide still included.
Ends at 4pm (PST) today.
http://www.selfedge.com/shop

Check out the Cone Denim Chambray Rerversible Cape!



July 11, 2008 @ 04:29 PM
DREWKKAKE

moderator

Post: 9632

Join Date: Oct 2007

Location: 707/562

THAT is badass.

Forum Administrator • @DREWKKAKE

July 18, 2008 @ 02:09 PM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

Skull Jeans by an Alchemist Restock
Just got a restock of some of the most popular items from Skull including a new version of their mid-length wallet..
5010 6x6, 5010 Black Selvedge, and the 5507 jeans came in, including wallet leather chains in both tan and black, raw indigo selvedge denim sawtooth shirts, and medallion wallets.

All of these Skull items are now available online:
http://www.selfedge.com/shop/index.php?main_page=index&cPath=70





July 19, 2008 @ 03:47 PM
sansambition

Post: 17

Join Date: May 2008

hey kiya,are you guys gonna be getting anymore mister freedom chambrays at any point??
July 19, 2008 @ 07:29 PM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

hey kiya,are you guys gonna be getting anymore mister freedom chambrays at any point??


Not unless they do a recut of that shirt, they're sold out everywhere...
July 22, 2008 @ 07:28 PM
sansambition

Post: 17

Join Date: May 2008

thx,got 2 other questions.
1-can you special order the ih chambrays
2-are you going to get more ih flannels,if so when,and will they be available online.
thx
July 23, 2008 @ 12:36 AM
kiya

Post: 1011

Join Date: Feb 2006

Location: san francisco

thx,got 2 other questions.
1-can you special order the ih chambrays
2-are you going to get more ih flannels,if so when,and will they be available online.
thx


1. We cannot but are releasing special edition ones on September 7th at the Flat Head party at Self Edge, then three weeks later releasing the regular ones in navy and red in long sleeve in all sizes.

2. New Iron Heart flannels are coming in August 29th. They're insane..
July 23, 2008 @ 05:15 PM
eric@twelvebar

Post: 21

Join Date: Jun 2008

just wanted to let you know kiya that i am an intern at twelve bar and every time i come up to the bay i check out your store religiously ... you should open one down in la!

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