Hi everybody, 

I am currently working on my thesis, therefore I have a question for you!

You have probably all seen that lately brands and more and more starting partnerships with other brands, technology companies, content producers etc. in order to produce fun or interesting content together!
( so not really talking about product partnerships here)

Examples are:

- the Topshop/Google+ interactive live stream 


A different but equally relevant collaboration is the one from Burberry with Scott Schuman for the Art of Trench:


Do you have any suggestions, which brands are not currently big on using those kind of partnerships to their advantage but you think should? Whom would it be relevant for? And if so whom could they partner up with?

What about:

Tommy Hilfiger

Thanks a lot in advance,