Saw something off one of my friends' Facebook posts...... It's a product called PureAyre and it was featured in the angel investor/venture capitalist show "Shark Tank" or whatever.
It's an all-natural odor eliminator, I think I wanna try this thing out and see if it works. If it does, it's a breakthrough for us denim enthusiasts :p Seems to have good reviews!
Check it here: http://www.pureayre.com/