there is a very real movement of streetwear brands moving into high-street retail arenas [one other example is Gourmet getting that SAKS account... incidentally RANSOM stocks Gourmet]. and if i had to guess, every streetwear creative director [not always overtly] wants to be considered high-street. Rick Klotz hints at it, Bobby Hundreds decides to get inspired by Goyard (who could give a shit less about the culture).
i have very mixed feelings about it.
On one hand, it clearly betrays why I choose to buy a culturally-relevant product with roots in the streetwear culture. I don't drop cash on streetwear because the product is superior, i do it to support an alternate retail market that caters to the culture I 'feel at home with' with [skateboarding, hip-hop, 80s/90s/sneakerheadism, punk]. The money is going to independent brands run by people like me. the streetwear argument was always intriguing because we had our 'own' boutiques that rivaled places like Holts/Saks in their overall presentation and brand experience.
That being said, look at Hypebeast. We went from Rogue Status news to Band of Outsiders news. Hypebeastism has evolved from being trend-setting amongst the streetwear culture to being bookmarked by GQ/men.style.com. I still remember Scott Schuman saying how he couldn't live without his Supreme hoodie in GQ. Hypebeastism/streetwear has mainstream aspirations very much in line with high-street culture and i don't see it going back to 'the way it was'. The making money and selling-out argument, while i understand the sentiment, is weak. Everyone wants to and must make money to keep a business running: It's how you make that money that is the crux of the matter.