I'm not saying it's a bad business move - yes it's a great business move. But still building your brand doesn't mean you have to sell out. There are tons of street brands that make a lot of money without selling out.
I'm not sure why you guys don't think their style isn't street influenced. When I look at that stuff, I see a lot of street in the style. Just because it can be worn in the office doesn't mean it's not street influenced/style. I would say, because it's worn in the office nowm it is a perfect example of how street culture is being sold out.
hand. The move is far from a lucrative money maker.
^grow up
o no ransom went out and tried to expose their shoe to people that don't normally shop at ransom/goodfoot
Holt is still a pretty niche and select retailer. Kudos to then if they can get in cause it enhances the brand's image in my opinion.
I see taking things to a more commercial level as selling out. But Holt's distribution is still pretty small, you can probably count the number of stores they have on two (maybe even one
That being said, look at Hypebeast. We went from Rogue Status news to Band of Outsiders news. Hypebeastism has evolved from being trend-setting amongst the streetwear culture to being bookmarked by GQ/men.style.com. I still remember Scott Schuman saying how he couldn't live without his Supreme hoodie in GQ. Hypebeastism/streetwear has mainstream aspirations very much in line with high-street culture and i don't see it going back to 'the way it was'. The making money and selling-out argument, while i understand the sentiment, is weak. Everyone wants to and must make money to keep a business running: It's how you make that money that is the crux of the matter.
9 to 5 is how to survive, i ain't tryin' to survive. i'm tryin' to live it to the limit and love it a lot
That being said, look at Hypebeast. We went from Rogue Status news to Band of Outsiders news. Hypebeastism has evolved from being trend-setting amongst the streetwear culture to being bookmarked by GQ/men.style.com. I still remember Scott Schuman saying how he couldn't live without his Supreme hoodie in GQ. Hypebeastism/streetwear has mainstream aspirations very much in line with high-street culture and i don't see it going back to 'the way it was'. The making money and selling-out argument, while i understand the sentiment, is weak. Everyone wants to and must make money to keep a business running: It's how you make that money that is the crux of the matter.
9 to 5 is how to survive, i ain't tryin' to survive. i'm tryin' to live it to the limit and love it a lot
what does ransom have to do with being a sneakerhead in the first place?
^What in God's name are you talking about?
