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May 31, 2009 @ 11:04 AM
fouronesix

Post: 187

Join Date: Jul 2008

What's up HB,

It's been a long time in the works, but new and improved www.fortapparel.com is here and fully stocked with Summer 2009. You'll notice that I've pretty much rebuilt from the ground up, so take a look around and let me know what you think. I also appreciate all feedback from anyone who's actually handled my new gear, as I've invested in slightly heavier tees, new high quality sleeve labels and a new screenprinter that counts Puma, Adidas and other heavyhitters among its clients.

Click on any of the tees from Summer 2009 for a closer look. Also, don't forget that STOLEN RICHES has their own in-store, sneaker inspired exclusive "FORT Apparel x STOLEN RICHES" tee.

"New School" 416 Tee on Black
New School Toronto Blue Jays colourway. Enough said.



"New School" 416 Tee on Grey Heather



"Home Field Advantage" Tee on White

Call it Skydome, Rogers Center, or whatever the f*ck you like. It's always going to be home.


"Home Field Advantage" Tee on Red


"Home Field Advantage" Tee on Blue


"FORT Apparel" Tee on Black

Showcasing our strong new identity, and available in several key colourways that may or may not align perfectly with my sneaker collection. These two are just a taste...


"FORT Apparel" Tee on Navy Blue


More to come this summer...
May 31, 2009 @ 06:43 PM
easy-e

Post: 931

Join Date: Jul 2007

Location: Toronto

Summer collection lookin' good man.
May 31, 2009 @ 07:09 PM
fouronesix

Post: 187

Join Date: Jul 2008

Thanks for taking a look!
June 2, 2009 @ 01:15 AM
Fresh TRW

Post: 18

Join Date: Aug 2008

Location: Toronto

I'm diggin the blue jays 416 T.O STAND UP
June 2, 2009 @ 04:13 PM
FreshAddict

Post: 3030

Join Date: Nov 2006

Location: TORONTO!

lovin the 416 tees as usual
June 2, 2009 @ 08:10 PM
fouronesix

Post: 187

Join Date: Jul 2008

Thanks for the love guys. T.Dot.O, what do you think of the new "Home Field Advantage"?
June 3, 2009 @ 12:07 PM
Spectre1

Post: 38

Join Date: May 2009

Love the shirts. I saw someone wearing one a long time ago downtown and have been hunting them ever since. Good stuff
June 3, 2009 @ 12:10 PM
fouronesix

Post: 187

Join Date: Jul 2008

Glad to hear it! We're relying mostly on word of mouth at this point, as the the advertising budget usually ends up being spent on liquor. Head down to Stolen or grab one online!
June 3, 2009 @ 01:17 PM
Spectre1

Post: 38

Join Date: May 2009

one step ahead of you, ordered today.
June 3, 2009 @ 02:10 PM
fouronesix

Post: 187

Join Date: Jul 2008

one step ahead of you, ordered today.


Thanks for the support!
June 3, 2009 @ 02:56 PM
FreshAddict

Post: 3030

Join Date: Nov 2006

Location: TORONTO!

Thanks for the love guys. T.Dot.O, what do you think of the new "Home Field Advantage"?


its pretty proper, might cop the white one 4 my orange 8s...
June 3, 2009 @ 06:23 PM
fouronesix

Post: 187

Join Date: Jul 2008

its pretty proper, might cop the white one 4 my orange 8s...


You have to see the quality of the print in person at Stolen. I can't say it enough.. our new screenprinter is second to none.
June 5, 2009 @ 08:20 PM
FreshAddict

Post: 3030

Join Date: Nov 2006

Location: TORONTO!

You have to see the quality of the print in person at Stolen. I can't say it enough.. our new screenprinter is second to none.


word? i think ima cop then. There any discount codes available atm, the rfd one still around?
June 5, 2009 @ 10:13 PM
fouronesix

Post: 187

Join Date: Jul 2008

word? i think ima cop then. There any discount codes available atm, the rfd one still around?


Not right now.. I'm planning some creative stuff around the one year anniversary (July 11th), but that's about it. We're a small, local operation that has put a ton of time and effort into making the product, so we like to think that our prices are reasonable considering the market and where our stuff fits...
June 6, 2009 @ 11:56 AM
FreshAddict

Post: 3030

Join Date: Nov 2006

Location: TORONTO!

Not right now.. I'm planning some creative stuff around the one year anniversary (July 11th), but that's about it. We're a small, local operation that has put a ton of time and effort into making the product, so we like to think that our prices are reasonable considering the market and where our stuff fits...


yeah, i appreciate that, i think ill have to stop by stolenriches to cop the home field advantage tee or maybe the collabo
June 9, 2009 @ 10:53 AM
fouronesix

Post: 187

Join Date: Jul 2008

yeah, i appreciate that, i think ill have to stop by stolenriches to cop the home field advantage tee or maybe the collabo


Sounds good man, let me know what you think of the new quality.
June 9, 2009 @ 10:59 AM
fouronesix

Post: 187

Join Date: Jul 2008

Anyone interested, check out Cabbie Richards from the Score rocking his "Home Field Advantage" on red as he interviews Chris Osgoode after Game 5...
http://thescore.com/video/journey-player.aspx?v=CVu3_3yQYY1ika_x6aCFOYrL1N6AAdiU
June 10, 2009 @ 04:45 PM
FreshAddict

Post: 3030

Join Date: Nov 2006

Location: TORONTO!

Anyone interested, check out Cabbie Richards from the Score rocking his "Home Field Advantage" on red as he interviews Chris Osgoode after Game 5...
http://thescore.com/video/journey-player.aspx?v=CVu3_3yQYY1ika_x6aCFOYrL1N6AAdiU


lol thats a good look
cabbies dope no homo
June 10, 2009 @ 05:53 PM
fouronesix

Post: 187

Join Date: Jul 2008

lol thats a good look
cabbies dope no homo


Cabbie's been repping from the beginning for FORT Apparel. He's a straight professional dude that works really hard at what he does.

June 16, 2009 @ 09:51 PM
fouronesix

Post: 187

Join Date: Jul 2008

FORTApparel.com: Forget publicity, this is just cool
Growing up in Canada, it goes without saying that playing hockey and idolizing the NHL was a big part of my childhood. So while having a photo of Cabbie wearing "Home Field Advantage" in Red is pretty cool on it's own, having one with him doing so while standing next to GORDIE HOWE is on a whole other level of cool. Photographs like this are the real bonus to the experience that has been FORT Apparel.

While Cabbie wasn't busy exchanging elbows with legends of the game, he used his spare time to conduct some quality NHL playoff interviews in typical Cabbie style in Cabbie's Journey to the Cup. One championship wasn't enough though, since he also made it out to Orlando to interview NBA Champion and MVP Kobe Bryant minutes after the victory. Cabbie Richards is like some kind of interviewing superhero.


http://blog.fortapparel.com/2009/06/forget-publicity-this-is-just-cool.html
July 1, 2009 @ 03:58 PM
fouronesix

Post: 187

Join Date: Jul 2008

Happy Canada Day
To celebrate Canada Day, we are offering free shipping on any Summer 2009 orders made between now and midnight tomorrow. No special steps necessary, FORT Apparel's Online Store will automatically eliminate the shipping charges for all orders of Summer 2009 going to Canadian addresses until midnight Canada Day.
July 2, 2009 @ 12:05 AM
Aaron_18

Post: 44

Join Date: Aug 2008

dope shirt on Cabbie
July 2, 2009 @ 07:24 AM
fouronesix

Post: 187

Join Date: Jul 2008

dope shirt on Cabbie


Cabbie "I Love Summer"

(Rocking Home Advantage Tee on Red)
July 11, 2009 @ 04:16 PM
fouronesix

Post: 187

Join Date: Jul 2008

HBers... PM me your Paypal receipt #'s of your FORT Apparel previous purchases for a Hypebeast discount code for the One Year Anniversary celebrations.

Thanks!
July 16, 2009 @ 08:00 AM
fouronesix

Post: 187

Join Date: Jul 2008

One Year Anniversary and a Whole Lot of Thanks


FORT Apparel is happy to announce that we are celebrating our one year anniversary today! We're very thankful for all the local, national and international support we've received from the start. Special thanks go out to our friends over at spacing.ca, thinkcontra.com, formatmag.com, urbanebloc.com and new friends 1loveto.com and eighteensixtyseven.com for helping us get the word out. We also need to throw some strong appreciation towards day one supporters George Stroumboulopoulos, Cabbie Richards, 4Korners and Russell Peters.

Thanks is also due to our partners in crime over at STOLEN RICHES who have embraced the brand and made us a part of the family. Not mentioned by name but still owed great appreciation are all those behind the scenes people who have shown tremendous generosity from the start in the sharing of both their guidance and experience.

Last but not certainly not least are all of you awesome people out there with a piece of FORT Apparel in your closet. We couldn't have done it without you, so please keep doing what you're doing because we really appreciate it.

Before I forget, I should also mention that we're releasing a special new tee to celebrate the occasion! Updating the popular original "1992-1993" 416 tee with the new and improved print quality and labeling is the "One Year Anniversary" 416 tee! Maintaining the original colourway you all know and love, this new tee is available in two appropriate Jays colours(Royal Blue and Retro Blue) and available as you read this online and in store at STOLEN RICHES.

Thank you (again!).

FORT Apparel.com
July 20, 2009 @ 11:38 AM
fouronesix

Post: 187

Join Date: Jul 2008

Anyone interested in the One Year Anniversary tee should check out the contest going on at 1loveto.com this week.

Thanks to everyone who sent in their receipt for the July 15th code, I didn't realize so many HBers were grabbing my stuff... appreciate the support!
August 4, 2009 @ 09:33 AM
fouronesix

Post: 187

Join Date: Jul 2008

Full interview up over at BlogTO! Tell me what you think...

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