I haven't kept up with them since they were a small skate company and maybe I'm old school but isn't the Obey (Giant) brand pretty much based on spotting a trend and copying it? I think a lot of his stuff is manipulated from other things. They even edit or return to their own designs for new releases. I remember when the FUCT vs Obey
thing was going on. Erik Brunetti was pissed about it at the time and called Shepard Fairey out in public to no reply. They asked him about it again in the addicteed interview
. I realize there's a difference between having an idea and being able to create a demand for it (look at McDonalds vs Ray Croc) but how original are Shepards ideas?
When I saw the Obama image for the first time, I knew exactly what is was because it resembled the Obey Commanda Tee
After reading interviews with Shepard and hearing his reasons for doing it, that even the Obama camp got on board and that the poster is on display in the Smithsonian, I was really impressed with how far he'd gotten. When I saw the story about AP going after him on the news last night I found it really amusing that he's still defending himself years later on the same topic (and is apparently still up to the same stuff). Props to him for creating such a following and a brand but it's still amusing. AP is a little larger than FUCT so I guess he'll have to reply now. Good thing he's already made enough off of doing it to cover his legal fees.