Jay and Yeezy are two of my favorite artists and there is a lot of symbolism in these pieces obviously and I really wanted to represent the album in a lot of ways with hard work, symbolism and overall cleanliness. I was immediately drawn to "No Church in the Wild" because of the beat, lyrics and how versatile and open the song was for interpretation.
Worked on these for a little over a month. I do have a center peiece with the chorus started but it's still being worked on. I definitely wanted to take this piece in a different direction than my other videos without losing focus on what the subject was.
I took footage from:
- JayZ and Kanye performance at SXSW 2011
- Yeezy's "Diamonds are Forever"
- Yeezy's "Runaway" full length film