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View Full Version : 2005 Interview with Jonas and Robert (LRG founders)

modernART
07-09-2007, 03:11 AM
It's quite a long read and you need to do a lot of squinting, but it's still dope. The original format was in flash, so I just copied my screen.

Hate or love their clothing, you got to respect how they had such strong determination. They should be an inspiration to ALL business owners, no matter what genre, trying to reach the "American Dream" of financial independence.

Enjoy

http://img.photobucket.com/albums/v325/dumbintellect/lrg1.jpg
http://img.photobucket.com/albums/v325/dumbintellect/lrg2.jpg
http://img.photobucket.com/albums/v325/dumbintellect/lrg3.jpg
http://img.photobucket.com/albums/v325/dumbintellect/lrg4.jpg
http://img.photobucket.com/albums/v325/dumbintellect/lrg5.jpg
http://img.photobucket.com/albums/v325/dumbintellect/lrg6.jpg
homi
07-09-2007, 03:31 AM
any chance u can get these at full res
its really really hard to rea don my computer
modernART
07-09-2007, 03:37 AM
i got it from www.theroyalmagazine.com and the version they have it as is on flash and when u try to zoom in, the text becomes pixelated, so the font is extremely hard to read. i basically just copied my screen the way it was presented.
hockey4848
07-09-2007, 08:10 AM
article is deff worth the read
wallychamp
07-09-2007, 12:57 PM
Jonas and Robert are the founders but there are investors involved...;) By all means, im not downplaying their hustle; they obviously well executed their ideas.
travis!
07-09-2007, 02:42 PM
haha still hating?
steppingrazor
07-09-2007, 02:49 PM
Jonas and Robert are the founders but there are investors involved...;) By all means, im not downplaying their hustle; they obviously well executed their ideas.

of course, theyve always said that they got 10k from jonas' dad's friend. its even in this article. whats your point?
Phuckdrifting
07-09-2007, 02:51 PM
Even if its the most played out brand out there, the quality of their shit is dope.

I cop this jacket about a year or two ago and that shit still fresh as fuck. I wish some of the streetwear peeps would step up their game a bit.

I know most of them are quality design but most of the crap they put out and crappy quality.
Subculture
07-09-2007, 02:52 PM
Is that Jonas dude like 3 feet tall or something?
myswag
07-09-2007, 03:01 PM
dam that dood is hairy. but yeh this was a dope read. i have nothing against lrg i still think some of there ish is hot. i just copped a fleece by them the other day.
Subculture
07-09-2007, 03:06 PM
Unlike alot of uppity posers I have nothing against LRG. I don't wear it , but I feel like they do what they do well and cater to the crowd where Akademicks left off and Ecko before that. I even think there clothing is quality from what I've seen. But, they reall need to cut out that "we dont have a demographic" bullshit. As if they don't have tons of clothing with afrocentric slogans, African and jamican flag colors, then they have rappers model thier clothing in hip hop magazines. Not saying there's anything wrong with that, but they need to stop the fronting and not act like they didnt go specifically after that demographic.
wallychamp
07-09-2007, 03:32 PM
of course, theyve always said that they got 10k from jonas' dad's friend. its even in this article. whats your point?

i had no point. i just pulled that comment out of my ass and thought it would be interesting. apparently not. therefore i retract and apologize for my comment and would like to do so before any chaos/drama stirs.
York Esquire
07-09-2007, 03:41 PM
i had no point. i just pulled that comment out of my ass and thought it would be interesting. apparently not. therefore i retract and apologize for my comment and would like to do so before any chaos/drama stirs.

I'm really glad you apologized otherwise i'd be really ass hurt because those guys are my heroes. Oh LRG, how I love you so.
shersher
07-09-2007, 04:56 PM
I think these guys have done a superb job and you cannot do anything but give them props. Even if you don't like their gear or whatever, it is what they have built and done so in a short time frame
travis!
07-09-2007, 05:17 PM
if you think about it. 10k is not much to start a brand off of.
York Esquire
07-09-2007, 05:21 PM
if you think about it. 10k is not much to start a brand off of.

Not at all. A couple of tees and maybe a hoody
dj analog
07-09-2007, 08:24 PM
dam that dood is hairy.

lol yeah I guess Rick Rubin really did have a big influence upon him.
This article overall was a great read.
Had no idea that Jonas came from such a diverse family.
tommyroks
07-09-2007, 09:59 PM
props to lrg..i still like their clothing.
niq
07-09-2007, 11:39 PM
true inspiration right there
repda916
07-10-2007, 02:49 AM
can you send me the link to the exact flash book i cant find it
1onE
07-10-2007, 03:56 AM
can you send me the link to the exact flash book i cant find it

http://theroyalmagazine.com/issue5/
Solid38
07-28-2007, 07:45 PM
Good reading....Theres a good one from Upper Playground in that issue also
Free Agent
07-28-2007, 09:24 PM
Unlike alot of uppity posers I have nothing against LRG. I don't wear it , but I feel like they do what they do well and cater to the crowd where Akademicks left off and Ecko before that. I even think there clothing is quality from what I've seen. But, they reall need to cut out that "we dont have a demographic" bullshit. As if they don't have tons of clothing with afrocentric slogans, African and jamican flag colors, then they have rappers model thier clothing in hip hop magazines. Not saying there's anything wrong with that, but they need to stop the fronting and not act like they didnt go specifically after that demographic.

I think it's a bit unfair to compare LRG to Akademicks and Ecko(both terrible brands.)

They were a normal streetwear brand from 99-04; no different from say a crooks and castles. They just expanded too much. I agree once they expanded they played up the whole Jamaican colours theme; but it is a bit much to put them alongside skid brands like ecko.