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Does Rick Owens x adidas Signify a New Chapter in Footwear?

One needs to look back almost half a decade, when Jay-Z first donned his pair of ato matsumotos and subsequently opened up the streetwear and hip-hop worlds to sneakers beyond the usual Gucci monogrammed joints and Prada America’s Cup. Since th...

Polls: PlayStation 4 vs. Xbox One

The time has come again where we pit two highly anticipated products head-to-head and ask you guys (the readers) which one you’re most excited to get your hands on. With the unveiling of so much video game-related news this week at E3, we reall...

HYPEBEAST Eats… The Pirate Kitchen featuring Erik Idos, Cindy Ko and Lindsay Jang

The brainchild of Yardbird’s Lindsay Jang and fashion and lifestyle blogger Cindy Ko of Cindiddy.com, Pirate Kitchen will host their inaugural event with the help of Nobu InterContential Hong Kong’s Executive Chef Erik Idos and WANG...

The Maha Gang: Bringing Maharishi to Life

A public housing estate in South London is an unlikely place to be swarmed by streetwear heads, the type that brand managers don’t understand and would like to hide away. But these young men show resilience about their existence when they speak of...

THROUGH THE LENS: Steven Taylor featuring John Mayer

From Pharrell Williams to Serena Williams, Los Angeles-based photographer Steven Taylor has snapped candid, yet telling photographs of the world’s finest athletes, musicians and creative people. His acute sense of portraiture is immediately rec...

THROUGH THE LENS: Evan Tetreault

The modern photographer must rely on digital formats in order stay relevant. Film has become overshadowed by digital in recent years, but by no means does this signify that film is becoming obsolete; especially with enthusiasts like Evan Tetreault in...

RETROSPECT: George H.W. Bush’s Nike Air Max 90

While collaborative and commemorative editions of sneakers come almost as frequently as if not more than the release of new original concepts (and understandably so given the time needed to conceive them), it just isn’t every day you’re d...

Shoe Porn: Ellis Cooper

Model: Ellis Cooper Featured: Air Jordan 11 Photographer: Willie T

Can Uniqlo Set the Agenda for Affordable Technical Clothing?

As the world watched golf pro Adam Scott button up his newly awarded green jacket to become the first ever Australian to win The Masters in its 77th year, one couldn’t help but notice the subtle Uniqlo embroidery peeking out from behind his not...

Tech Essentials: Dr. Romanelli

Streetwear designer, ardent collaborator and marketing intellect Darren Romanelli (also known as Dr. Romanelli to others) is not a man that rests on his laurels. Always bubbling with ideas across a myriad of identities, Romanelli employs his dexterit...

HYPEBEAST Spaces: Solebox Berlin

Solebox has been a mainstay in Germany’s streetwear scene for years, being the prime destination for premium footwear in Berlin. In addition to the latest goods from the likes of Puma, Reebok, and of course, adidas, the store also carries limit...

Gary Warnett: KNOWLEDGE REIGNS SUPREME

Given the amount of publicity that has been stirred lately surrounding the ongoing legal issues between New York’s Supreme and Leah McSweeney’s Married To The Mob, it has become increasingly more difficult to separate the truth from the l...

THROUGH THE LENS: Jeremy Deputat

“I don’t treat anyone different. The fame shit doesn’t matter to me. A celebrity is no different than anyone else, apart from having achieved an enormous amount of success. But when I do end up in that situation, I feed off of it and allow it t...

We’re Cooking Something Up…

Something delicious is in the works between HYPEBEAST and PUMA and no, it’s not a pop-up street-side dim sum shop… What started cooking several months ago and has been progressing all the way through Chinese New Year is almost ready to be...

HYPETRAK TV: Paying Dues with Trinidad Jame$

Fresh off his performance at the most recent Paid Dues, Trinidad Jame$ and HYPETRAK linked up for a rapid-fire interview. Clad in what is quickly becoming his signature — black and gold — Jame$ dishes on a wide range of subjects including...