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A Conversation with Aaron De La Cruz

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Following up on our Essentials post earlier this month, we delve into what makes the artist, Aaron De La Cruz who he is. We touch upon his love for tequila, his inspirations in life, how he plans to branch out with his work and why he...

The 101: The Double-Riders Jacket

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Embodying the essence of ‘cool’ since its initial design, the notoriously styled double-riders jacket is quite clear in its suggestion as a status symbol and has always possessed a certain synonymy with counterculture. From its origins up until today...

The Dawn of the New Retailer: Retail’s Changing Model

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You certainly won’t find today’s most remarkable or valuable retail stores at your local mall. It all started with the success of Gilt Groupe a few years ago, the entity that took the concept of sample and flash sales online. The past few years ha...

Brandon McCartney: The Digital Generation’s Based Leader

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Brandon McCartney. Lil B. BasedGod. Uttering any of those three names will likely result in the following responses: “Whoo,” “Swag,” “Thank you BasedGod” and my personal favorite, “You can fu** my bit** Based...

RETROSPECT: Vintage Ralph Lauren Polo

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Regardless of generation, it is difficult not to acknowledge the significance of the Polo Ralph Lauren brand and the countless influential individuals who have backed the label. It was during the early ’90s, one of the brand’s most lucrat...

HYPEBEAST Eats… Oxtail Fried Rice by Blue Ribbon Sushi Bar and Grill Las Vegas

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Renowned for ushering in an era of fine dining where reservations are unheard of and the menu offers unique concoctions of familiar and fine foods with ethnic influences, Blue Ribbon and its collection of restaurants continue to push boundaries with...

HYPEBEAST Trade: Kip Fulks Chief Operating Officer of Under Armour

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Once upon a retail battlefield, where prospective consumers struggled to side with an aggressive advertiser out of Oregon or a newly formed German-based conglomerate, a young brand flourished out of the need to offer technologically-advanced products...

Polls: Snoop Dogg or Snoop Lion?

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In case you haven’t noticed by now, Calvin Broadus, better known as Snoop Dogg, has a new album in the making. Titled Reincarnated, this highly anticipated record finds the West Coast legend joining forces with Diplo, Arield Reichtshaid and Dre...

Polls: Will You Be Keeping Up with the Olympics?

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As expected, the London 2012 Olympics have been quite a hot topic lately; and as the highly anticipated games ready their opening ceremonies many families, couples and individuals around the globe realign their schedules to ensure that they are aroun...

PROCESS: Outlier Three Way Shorts

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New York lifestyle menswear label Outlier is a rare breed — a domestic operation from top to bottom and start to finish that takes immense pride in creating timeless style and function for the modern, active man. Today, HYPEBEAST PROCESS takes you be...