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HYPEBEAST Trade: Jason Ross of Jackthreads

EditorialComments ⋅ Apr 12, 2012
After graduating from Ohio State University with a degree in Finance, Jason Ross and a good friend started a sports marketing firm. With two years of less than ideal work under its belt, Ross dismantled the firm citing a lack of passion to really exc...

A Conversation with Glenn Kitson

EditorialComments ⋅ Apr 10, 2012
Having began his love for fashion as young boy in the United Kingdom going to various shops and persuading store-owners to give him free gear, Glenn Kitson holds several titles including Co-Founder and Fashion Editor of The Rig Out magazine, a freela...

Traveling Light: The History of Danner and GORE-TEX

EditorialComments ⋅ Apr 5, 2012
First things first, I recently was sent my own site as part of a press pack based on the assumption that something I’d written was some kind of advertorial for a brand. Fuck that. What’s the point of that stuff? This isn’t “placement.” I don’t play t...

A Conversation with Jay Stroup from GORE-TEX

EditorialComments ⋅ Apr 3, 2012
When it comes to all-weather resistance, GORE-TEX is one of the most recognized names in the industry, if not the most recognized player. Having been adopted by both fashion and technical apparel aficionados alike, GORE-TEX has managed to bridge the...

PROCESS: Wet Shaving with Baxter of California

EditorialComments ⋅ Apr 2, 2012
Conventional wet shaving not only provides the closest shave possible, but nothing beats the luxury or pleasure of a hot towel, premium shaving products, and lathering up with a badger hair brush.

PROCESS: Hemming Denim With a Union Special by Self Edge

EditorialComments ⋅ Mar 30, 2012
A chain stitch is a double lock stitch named after its resemblance to the links of a chain. It was the stitch of choice used to hem jeans because of its strength combined with flexibility, allowing for the natural movement of denim.

HYPEBEAST Trade: Joseph Einhorn Founder of TheFancy.com

EditorialComments ⋅ Mar 29, 2012
These days there seems to be no shortage in social networking websites which have drastically altered the way we socialize, discuss topics and share content. Within the last half decade, these domains have amassed tremendous followings and staggering...

Keeping Score: The Disappearance of the White-American NBA Superstar

Editorial ⋅ Mar 28, 2012
As the Final Four draws closer and NBA teams look to solidify playoff positioning with the same scrappiness their younger counterparts use to cut down the nets with, it’s clear that the game of basketball is alive and well despite pay to play scandal...

A Conversation with Eunice Lee

EditorialComments ⋅ Mar 27, 2012
The creative mind and driving force behind menswear label UNIS, New York-based Eunice Lee spent her early years honing in her craft through a stint at DKNY, before opening up her first Elizabeth Street menswear outfitter in 2000. Since then, UNIS has...

HYPEBEAST Spaces: Lucky Olelo’s Tattoo Studio

EditorialComments ⋅ Mar 27, 2012
If finding a tattoo artist worthy enough to disfigure your body wasn’t already difficult, landing one with a tranquil shop conducive to spending a few painful hours in is just as hard. Luckily the people of Honolulu can now visit the peaceful o...

Keeping Score: The Cost of Being an Athlete’s Wife

EditorialComments ⋅ Mar 22, 2012
The life of a professional athlete is a dream for many little boys out there who have aspirations for million dollar contracts, a house with an infinity pool and a lady on his arm that dazzles like championship hardware. We start out playing cowboys...

Odd Future @ Sweat Shop NYC Interview

EditorialComments ⋅ Mar 21, 2012
Hundreds of fans lined up outside of Reed Space in New York’s lower east side as a chaotic atmosphere ensued within the store walls. Amidst fans asking for pictures and group members (most notably Jasper) playfully teasing hopeful customers, we...

Retrospect: JOE McCOY Children’s Jacket and Denim

EditorialComments ⋅ Mar 20, 2012
Approximately 10 years ago, JOE McCOY gave all of its authorized dealers this exclusive pint-sized jacket and denim. Crafted of the same materials as its commercially available offerings, the set was destined to be used as a proud badge of honor. Alt...

A Conversation with Salehe Bembury

EditorialComments ⋅ Mar 20, 2012
To say that Salehe Bembury, Innovation Designer for Cole Haan, is merely a shoe designer would be cutting the New York native short on multiple fronts. Born and bred in Tribeca, Bembury’s early infatuation with all things footwear has been one...

Matters of Taste: Why Kanye West (the label) Matters

EditorialComments ⋅ Mar 19, 2012
It has been a whirlwind few fashion weeks. Big names are playing hopscotch at historic houses – from Slimane replacing Pilati at YSL to Raf Simons stepping down at Jil Sander. Marketing continues to skew extreme with Burberry advancing their eg...