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HYPEBEAST Eats… Chopped 21st Century Egg White and Truffle with Chargrilled Asparagus by Shane Osborn of ST BETTY

Having already given us a look into his culinary tools of trade,  Shane Osborn of  ST BETTY now treats us to one of his signature lunchtime dishes — the 21st century egg — made with a single fried egg, char-grilled asparagus and gar...

Pen & Paper: Jeff Soto

Jeff Soto is an artist, illustrator and muralist who has exhibited in galleries and museums around the world. Inspired by a spectrum of influences ranging from graffiti and hip-hop to nature and pop culture, his work bridges the imaginary chasm betwe...

How Swatch Group’s Reduction of Supply Will Invigorate the Watch Industry

When Swatch made the announcement that they would stop providing movement kits to the industry, there was a collective outcry. Without a doubt Swatch is a powerhouse owning 19 brands across all price ranges from haute horlogerie marques like Breguet...

PROCESS: How To Make a Tattoo Machine by NORM

The ageless craft of body art aids in paving the way for many of its modern day practitioners to expand their creative mind and explore various art forms. Although some may take to tattooing as a means to fund their struggling art career, once estab...

Party Like a Rock Star: Is Hip-Hop the New Rock ‘n’ Roll?

The year was 2007; one-hit wonders Shop Boyz would release their summer anthem “Party Like a Rockstar.” Filled with trite lines (“Me and my band man / On the yacht with Marilyn Manson”) and generic, wannabe heavy-metal guitar riffs, the only redeemin...

HYPEBEAST Spaces: Complex Offices

Complex Media was founded in 2002 by Marc Ecko. Comprised of Complex.com — its flagship — and an ever-expanding host of network sites, Complex Media commands considerable traffic for its lifestyle and fashion-based web content. Today, the...

Polls: Will You Be Buying the iPhone 5?

To upgrade or not to upgrade? As the rumor mill drew to a close following this week’s WWDC, many Apple iPhone enthusiasts and loyalists were left in a sea of mixed opinions of the iPhone 5 model. To some, the increased screen height, thinned ou...

jeffstaple: Keeping the Cool Points

Half a decade ago, the perception of cool often resided in the limited nature of product runs. This commercial infancy in so-called streetwear meant a strong push towards monetizing a culture previously untapped. We’ve moved into an era over the last...

HYPEBEAST Eats… Fried Chicken Waffle Sandwich by The Iron Press

The scientific theory that proclaims ‘opposites attract’ surely holds true in more realms than just Earth’s universal laws of physics. In desperate times, the taboo pairing of two unacquainted items can result in an awakening, life-altering experienc...

PROCESS: The Making of a New Era 59FIFTY

With almost a century of experience in hat making, New Era has been at the forefront in manufacturing some of the world’s most celebrated caps to date. Improving on its products year after year while setting industry benchmarks, New Era has become a...