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Brandon McCartney: The Digital Generation’s Based Leader

Brandon McCartney. Lil B. BasedGod. Uttering any of those three names will likely result in the following responses: “Whoo,” “Swag,” “Thank you BasedGod” and my personal favorite, “You can fu** my bit** Based...

RETROSPECT: Vintage Ralph Lauren Polo

Regardless of generation, it is difficult not to acknowledge the significance of the Polo Ralph Lauren brand and the countless influential individuals who have backed the label. It was during the early ’90s, one of the brand’s most lucrat...

HYPEBEAST Eats… Oxtail Fried Rice by Blue Ribbon Sushi Bar and Grill Las Vegas

Renowned for ushering in an era of fine dining where reservations are unheard of and the menu offers unique concoctions of familiar and fine foods with ethnic influences, Blue Ribbon and its collection of restaurants continue to push boundaries with...

HYPEBEAST Trade: Kip Fulks Chief Operating Officer of Under Armour

Once upon a retail battlefield, where prospective consumers struggled to side with an aggressive advertiser out of Oregon or a newly formed German-based conglomerate, a young brand flourished out of the need to offer technologically-advanced products...

Polls: Snoop Dogg or Snoop Lion?

In case you haven’t noticed by now, Calvin Broadus, better known as Snoop Dogg, has a new album in the making. Titled Reincarnated, this highly anticipated record finds the West Coast legend joining forces with Diplo, Arield Reichtshaid and Dre...

Polls: Will You Be Keeping Up with the Olympics?

As expected, the London 2012 Olympics have been quite a hot topic lately; and as the highly anticipated games ready their opening ceremonies many families, couples and individuals around the globe realign their schedules to ensure that they are aroun...

PROCESS: Outlier Three Way Shorts

New York lifestyle menswear label Outlier is a rare breed — a domestic operation from top to bottom and start to finish that takes immense pride in creating timeless style and function for the modern, active man. Today, HYPEBEAST PROCESS takes you be...

A Conversation with Sung Choi

One of the founding fathers of CLAE, Seoul-born and NYC-raised entrepreneur, Sung Choi has come a long way in his career as a footwear designer. From PNB Nation and DC Shoes to Lakai Limited Footwear to founding CLAE, Choi has proven himself more tha...

HYPEBEAST Trade: (capsule) Tradeshow

The Capsule New York Mens show is just getting underway at its new Pier 36 venue on South St. A high-end fashion and lifestyle trade show, Capsule carefully curates an eclectic selection of contemporary labels–both fresh and familiar, independe...

Polls: Dream Team 1992 or 2012?

It is without a doubt that organized sports thrive off statistics. Without an array of pundits analyzing box scores to uncover irrelevant consistencies, the allure in guessing future outcomes and deciphering how the game evolved would be no more. For...

HYPEBEAST Trade: Michael Akira West of 686 Technical Apparel

In November of 1992, apparel brand 686 was born with the goal of providing fashionable as well as technical outerwear inspired by the unique Los Angeles appropriation of street culture and its nearby mountaineering lifestyle. Doing the unheard of in...

HYPEBEAST Spaces: Hurley Campus

Whether you grew up around the skate and surf lifestyle or not, the Hurley name is likely no stranger to you. Earning its name from founder, Bob Hurley, who created the company in 1999, Hurley has situated its headquarters within Orange County in Cos...

Polls: Batman or Spider-Man?

It seems to be the summer of superhero blockbuster films. In light of the impending The Dark Knight Rises debut as well as the recent release of The Amazing Spider-Man, our latest Polls feature pits the two masked heroes against one another for your...

A Conversation with Rian Pozzebon

HYPEBEAST recently had a chance to chat with Rian Pozzebon, the Senior Footwear Design Manager at Vans to learn about the roots of his design process, as well as the inspiration behind the premium Vans Syndicate line (an effort overseen with fellow V...

Retrospect: Ralph Lauren RLYC Jacket 1993

For more than 40 years, Ralph Lauren and his vivid imagination has helped shape American style to create an industry shrouded in an eclectic blend of heritage and technically-sound design. Bringing functionality to the market of high-end fashion, the...