How Swatch Group’s Reduction of Supply Will Invigorate the Watch Industry

EditorialComments ⋅ Oct 5, 2012
When Swatch made the announcement that they would stop providing movement kits to the industry, there was a collective outcry. Without a doubt Swatch is a powerhouse owning 19 brands across all price ranges from haute horlogerie marques like Breguet...

PROCESS: How To Make a Tattoo Machine by NORM

EditorialComments ⋅ Oct 3, 2012
The ageless craft of body art aids in paving the way for many of its modern day practitioners to expand their creative mind and explore various art forms. Although some may take to tattooing as a means to fund their struggling art career, once estab...

Party Like a Rock Star: Is Hip-Hop the New Rock ‘n’ Roll?

EditorialComments ⋅ Sep 27, 2012
The year was 2007; one-hit wonders Shop Boyz would release their summer anthem “Party Like a Rockstar.” Filled with trite lines (“Me and my band man / On the yacht with Marilyn Manson”) and generic, wannabe heavy-metal guitar riffs, the only redeemin...

HYPEBEAST Spaces: Complex Offices

EditorialComments ⋅ Sep 25, 2012
Complex Media was founded in 2002 by Marc Ecko. Comprised of Complex.com — its flagship — and an ever-expanding host of network sites, Complex Media commands considerable traffic for its lifestyle and fashion-based web content. Today, the...

Polls: Will You Be Buying the iPhone 5?

EditorialComments ⋅ Sep 14, 2012
To upgrade or not to upgrade? As the rumor mill drew to a close following this week’s WWDC, many Apple iPhone enthusiasts and loyalists were left in a sea of mixed opinions of the iPhone 5 model. To some, the increased screen height, thinned ou...

jeffstaple: Keeping the Cool Points

EditorialComments ⋅ Sep 11, 2012
Half a decade ago, the perception of cool often resided in the limited nature of product runs. This commercial infancy in so-called streetwear meant a strong push towards monetizing a culture previously untapped. We’ve moved into an era over the last...

HYPEBEAST Eats… Fried Chicken Waffle Sandwich by The Iron Press

EditorialComments ⋅ Sep 10, 2012
The scientific theory that proclaims ‘opposites attract’ surely holds true in more realms than just Earth’s universal laws of physics. In desperate times, the taboo pairing of two unacquainted items can result in an awakening, life-altering experienc...

PROCESS: The Making of a New Era 59FIFTY

EditorialComments ⋅ Sep 6, 2012
With almost a century of experience in hat making, New Era has been at the forefront in manufacturing some of the world’s most celebrated caps to date. Improving on its products year after year while setting industry benchmarks, New Era has become a...

A Conversation with Sam Huff of Tanner Goods

EditorialComments ⋅ Sep 4, 2012
Sam Huff is the creative director of Tanner Goods, a small leather goods company operating out of Portland, Oregon. A manufacturer of belts, wallets, bags, and a host of other accessories, Tanner Goods products are made exclusively from premium, dome...

HYPEBEAST Spaces: Erik Parker’s Studio

EditorialComments ⋅ Sep 4, 2012
A first look at the artwork of Erik Parker evokes strong elements of color and surrealism. You’re often left wondering, what exactly is the basis and theme behind his work? His inspirations, however eclectic span the likes of American comic boo...

Polls: Do the Lance Armstrong Doping Allegations Affect LIVESTRONG’s Impact?

EditorialComments ⋅ Aug 31, 2012
The rumors surrounding Lance Armstrong and allegations of doping have been circulating for some time. When the seven-time Tour De France champion and testicular cancer survivor announced last week that he would no longer challenge U.S. Anti-Doping Ag...

HYPEBEAST Trade: Kevin Poon of CLOT & DISTRICT

EditorialComments ⋅ Aug 30, 2012
Kevin Poon, known to many as KP, is a co-founder of the Hong Kong-based streetwear label CLOT and innovative distributor DISTRICT. Known as one of the seminal groundbreakers of the Hong Kong street scene, he also runs the retail chain JUICE R...

HYPEBEAST Spaces: The New Era Headquarters

EditorialComments ⋅ Aug 28, 2012
One of the incredible things about the New Era name and identity is the fact that its brand has such broad sweeping relevance across a multitude of spheres, industries and circles. Be it the brand’s domination of the baseball and sports headwea...

DISSECTED: Vans LXVI Graph

EditorialComments ⋅ Aug 27, 2012
It’s safe to say that if you assume the HYPEBEAST moniker then you are or were at some point an avid sneaker fan, to put it lightly. Consequently it should come to no surprise that footwear is one of the most featured product types to these her...

The HYPEBEAST Review: New Balance Minimus IONIX 3090

EditorialComments ⋅ Aug 27, 2012
For those of you that haven’t been living under a rock… you might be aware that Crossfit is the newest and most advertised sport, even though it’s been around since the early ’70s. So it’s to no surprise that New Balance, who for some time now,...