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HYPEBEAST Spaces: Yasumasa Yonehara’s Studio

EditorialComments ⋅ Apr 24, 2013
Tokyo-based photographer and the envy of all men Yasumasa “YONE” Yonehara has maintained a title as a household name in the fashion industry. His insistent use of the Fuji Instax Mini instant cameras has spawned copycats and a sudden resu...

The Process of Deriving: Shinya Murata of 02DERIV.

EditorialComments ⋅ Apr 19, 2013
With the fifth anniversary of the master-piece Taipei store just around the corner, we took the opportunity to dive a little deeper into the label. Best known for its expertly crafted luggage and accessories, master-piece has a few other brands under...

Why Is Japanese-Made Fashion So Expensive?

EditorialComments ⋅ Apr 17, 2013
With a failing global economy and an increase on “fast retail” where the focus lies more on cost over quality, many fashion enthusiasts are questioning labels, their prices and ultimately their products. Japan has always been known for th...

HYPEBEAST Approved: Pens

EditorialComments ⋅ Apr 14, 2013
The pen – a resourceful writing utensil used in conjunction with ink or a similar substance – dates back thousands of years to the inventive Egyptian civilization, which to no coincidence is also credited for developing the first paper-li...

Building a Streetwear Brand Through Social Media

EditorialComments ⋅ Apr 12, 2013
It really makes you wonder what makes a person spend $100 something essentially printed on Gildan or AAA quality shirts. Mind you this isn’t Egyptian cotton or anything, these are the exact same shirts I used to get at my local Target for 3 for $20....

The Merging of Masculine and Femine Styles with Ms. Chitose Abe of Sacai

EditorialComments ⋅ Apr 9, 2013
On a visit to Hong Kong for her Sacai pop-up store launch at JOYCE, we managed to sit down with the lovely Ms. Chitose Abe — Sacai’s designer — to talk about how she approaches her peculiar direction of design. Quaint yet welcoming...

Lomography: Growing Analog

EditorialComments ⋅ Apr 3, 2013
Pagers, MiniDisc players, cassette tapes, laser discs. The list of “innovations” doomed to technology’s graveyard grows longer with each passing year. And yet, Lomography — a company dedicated to analog photography — has...

nanamica Managing Director Eiichiro Homma Talks About the Future for Menswear

EditorialComments ⋅ Apr 2, 2013
When one has been in the industry for almost two decades, one tends to know a few things, acquire a select set of skills, and ultimately become a master of sorts. Eiichiro Homma has reached these goals and then some. Overlooking nanamica, a Japanese...

The Diaries of a Nike RSVP Magician: Will the New Nike RSVP Program Work?

EditorialComments ⋅ Mar 29, 2013
The sneaker community can now rejoice! The Nike RSVP system is now gone! Just kidding. Instead, Nike has since updated their RSVP reservation system by attaching the specific hashtag circled in their attached pictures. Theoretically, this gives consu...

THROUGH THE LENS: Carmen Chan of How I Met Your Style

EditorialComments ⋅ Mar 21, 2013
American photographer Ansel Adams is credited with famously saying, “There are no rules for good photographs, there are only good photographs.” Within the midst of those who live and die by the rule of thirds and others who ferociously ad...

Peter Saville: From New Order to Supreme

EditorialComments ⋅ Mar 18, 2013
When conversing on British punk culture, Jamie Reid stands as an assertive entity, a formidable visual artist, and anarchist who ciphered the subculture via his visual releases for the Sex Pistols. An artisan of high caliber in the post-punk realm is...

Eddie Huang Talks “New BaoHaus” and Race vs. Culture

EditorialComments ⋅ Mar 8, 2013
“But before there was a memoir or radio shows denouncing what Huang describes as the “cult-like atmosphere of TED Talks,” there was BaoHaus, Huang’s now legendary Taiwanese restaurant.” If he isn’t already, then Eddie Huang is...

HYPEBEAST Eats… Stussy x Yardbird Fried Chicken Feast

EditorialComments ⋅ Feb 26, 2013
As seen with the Stussy x Plan Check event early last year, Stussy’s presence has come to extend far beyond the realm of apparel and into the expanses of cuisine. With the brand’s latest foray into food, Stussy links up with Hon...

DISSECTED: Reebok Classic Leather

EditorialComments ⋅ Feb 23, 2013
In 1980, the then 80-something-year-old shoemaker Reebok made the bold jump across the proverbial pond to enter North America’s vastly competitive athletic footwear market. Facing difficulty in positioning itself among the few established brand...

An Interview with Ryan Cross of Reebok Classics

EditorialComments ⋅ Feb 19, 2013
As the old adage goes, time flies when you’re having fun. That saying certainly holds true for Ryan Cross, Director of the Reebok Classic Reserve Collection and Certified Network – an individual who has been immersed the world of streetwe...