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Behind the Seen. Interview With TONE.
November 15, 2009

Note to self: Use that “Behind the Seen” title for something soon before somebody else does, that’s halfway clever.

Midway through last week I made the trek up to Tone’s loft where he gave me the opportunity to sit on a chair and quite literally rant for a two and a half hours about everything and anything from the state of this here “culture” to ridiculously annoying emails. Luckily for you, Tone was able to cut my monologue down to a very manageable few parts only two minutes or so in length consisting of somewhat coherent thought. Take a look see, drop a comment, say what you feel all of that so on and so fourth.


Shot by TONE.
t1

It’s an exciting time right now. Despite the decline where some things are concerned, the culture is poised for some big change. There are so many people out there right now who are on the cusp of really blowing things wide open with new and original ideas. Ideas that they are not only passionate about, but ideas that carry positive meanings along with them. It may take some digging and searching but there are people out there really doing some things worth your attention. It’s a great (albeit tiring) feeling to consistently work day and night in an effort to be at the forefront of this approaching change. Anyway, all of that can be saved the time when things come to full fruition. Support the people who are making it happen, while you’re at it get out there and blaze your own path. Time to shake things up a little bit. Looking forwards to seeing what all you folks bring to the table.

t2

Take it easy,
-Phil

[TONE kills these videos on the regular, make sure you're familiar by clicking HERE.]

1 Responses

  1. BMNN: Phillip Annand | In My Lifetime on November 16, 2009

4 Comments

  1. Posted by: roderick504 on November 16, 2009 at 12:26 am

    honestly this is very refreshing…i almost have the same feelin as when i first was introduced to the blog itself….keep up the good work

  2. Posted by: Hypebeast Team on November 16, 2009 at 1:17 am

    yo man, the photography looks pretty dope. crazy video work too.

    -drew

  3. Posted by: jay18 on November 16, 2009 at 7:24 pm

    MAN o MAN cant wait for the Madbury club to be unleashed.
    This was very exciting video to watch phil, been riding on the award tour train since 06 and im impressed by the way you and the brand has matured.
    Nice to know there is still creativity to be made.
    i would love to be part of the Madbury.
    keep on at it phil.

    JAY

  4. Posted by: Barron on November 21, 2009 at 6:56 pm

    Phil, nicely said. Differentiation is definitely key. Looks like you got a lot of great stuff going on so keep it up. Can’t wait to see what’s up with Madbury too.

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