Wahoooooooooooooooooos
December 10, 2009

When I was going to USC back in the early 90’s, I used to go to this incredible taco joint called Wahoo's. I really had no idea what they were about, except that they made the very best fish tacos you could get. Mix it with fresh seasoned rice and beans, you have heaven on a plate. Fast forward 17 years, they are still going strong (not to mention they just re-opened the USC location). Over the years, I’ve gotten to know the good heads at Wahoo's-; from Ed to Ed to Mingo to Ron to Wing. They are more friends than industry affiliates. This afternoon, I stopped by their offices in Santa Ana to talk about some random things that you may see coming real soon...

Yes, Mr. Wayne, how may I help you?

Ed and I went to go have lunch at their South Coast location. It's only been open a few years and it’s one of their best performing locations. It was way too crowded during lunch time, so I waited until everyone finished and then snapped this. The casual vibe is similar at each place, you’ll find lots of industry sticker-POP-product hits at the joints.

A friendly staff member greets and takes your order. Surprise, it's Wahoos 21st b-day. The great thing about Wahoo's is that they also deliver your food at your table. Something special for a fast casual restaurant.

There are 3 brothers that own and operate Wahoo's. Despite soliciting from countless corporations and huge restaurant conglomerates, Wahoo's remains independent and strategically centered to do lots of great things. I can’t think of any other restaurant type company that’s supported the Action Sports industry the way Wahoo's has done. From the USASA to up and coming athletes, the Wahoo's family has been there to show love. Right now, Ed’s showing his love to that Pepsi deal he just signed.

Guess who stopped by in his “corporate attire”? Nice to see you, Ron… Mr. Camero has been around almost as long as myself. I forget how many things he’s currently doing, except that he’s been a big help for the Wahoo's family. Each and every product donation, POP and sticker you see has Ron’s name all over it.

The “face” of Wahoo's, in terms of what the industry knows, is the other brother, Wing. Hey Wing, I like how your hair flows to one side in this picture…

I think this is the first time in all the year's I’ve known you that I’ve seen you behind a desk. I know you probably have some sort of charity event or a new location you have to attend, but it's always great to catch up!