The Super Nova Collection!
November 11, 2009

Of the many things I do here, what I really enjoy is the special projects. We just launched the New Balance x 686 Winter collection at select stockists around the globe. To celebrate the launch, we’re doing an East and West coast event, as well as introducing a special box set called the Super Nova collection.

The inspiration is a mix of “out of this world” thinking into 3-Ply laminated lightweight shell technology. We used the color palette of Neon Gas Orange with the contrasting hues of Turquoise star specs to make a statement. The collection consists of the 580 NB686 boot, a 580 trail sneaker, a 3-Ply laser welded seam sealed jacket, and the world’s first seamless 3-Ply New Era hat (check out the sonic welded logos and faux button holes) All this was hard cased in a matching color wooden and acrylic box. It was probably our most labor intensive and expensive project to date. Nonetheless it came our insane. Check it.

Last week we did the East coast launch at CONCEPTS in Cambridge, MA (big ups to Frank the Butcher, Tarek, Sponji and the rest of the family). This Thursday the 12th, we bring it to back to my LA hood at BLENDS If you're around, come say what's up.