FREE 4 ALL FRIDAYS…BRAND WHORES

Take it for what you will, but society today has molded us into living extensions of what we want; more than what we need. American culture has defined true consumerism in interesting ways. More than ever, the youth of today understand the power of branding. They not only demand it, they live it. I want a Coke, not Cola. Can I get some Kleenex or is that really called tissue? It may not be as obvious as this, but believe you me, we all have something like this under our skin.

Maybe because I’ve been in the game for a long time, details of what people wear, buy and sell are all interesting to me. When I was growing up, my inexperience and lack of a certain level of confidence led me to try and find things to better define who I was. I think it’s a natural part of growing up and coming to age. However; it’s more disturbing to me when I see grown ass adults doing it (ie: EH). Today, my personal style is about what makes me happy and less what brand defines me. If you look at my closet, you’ll probably find more blank T’s with no logos or labels than anything else. In my opinion, I would hope that the person brings the style, not the clothing. Crazy enough, running my brand, we try and tell a story more for a purpose, rather than for something that defines you.

Here’s some satirical examples of Brand Whores by the Cool Hunter

November 13, 2009