Winter 09/10 - Women’s Smarty Collection
Women play a huge role in the industry as well as what we do here. When we first started, dudes at the office outnumbered the ladies big time. Today, we’re close to 40% women to men. At the office, gender is not an issue vs. doing your shit well. Our women’s collection is inspired, designed and tested by girls who know what’s up. The Smarty collection is one example.
The Women’s Smarty Rogue jacket features a poly jacquard vertical stripe with lurex hits and a 15,000mm/10,000gm waterproof and breathable rating. What I like about this piece is the curved front storm flap and subtle trim hits just in the right places.
Next is the Women’s Smarty Nouveau Jacket, shown here in Turq. Besides being the most popular piece in this line, we added a soft poly custom plaid weave with all the bells and whistles like chest/pit vents, goggle and mobile pockets and several other hidden surprises throughout.
Can’t forget about the main feature of Smarty- the fully detachable fleece liner- use it for layering on frigid days or chill’n inside doing whatever.
Match this with the infamous Smarty Lowrise Pant in White Plaid.
The Smarty Muse Jacket shows up a classy approach.
The reason why we’re here today - The Original Smarty Cargo Pant
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