Blogs / Michael Akira West

Visual Effects
May 25, 2012

I’m a pretty passionate dude, so whenever I get into a conversation, I like to do it in person. Good ole face to face interaction is the best way to check up on what’s happening. I recently caught up with my friend, Janelle at this Swiss joint next to LAX, of all places. Chalet Edelwhat?

They make Turkey Sandwiches in Switzerland?

At least the mustard is authentic

The real reason I’m here is to see what Janelle’s been up to. Its been a few years since we hung out. Say hello to J (left) and her cuz, Sierra (right)

Sierra’s in town for a week for some R & R. During the winter, she’s a big pro mountain skier. On the off season she models for all the top agencies in the world. Wanna see? Here’s a gig she recently did

I met Janelle a while ago through our 686 previous marketing director, Brice. Back then she was just scrapping by doing post production work. She then graduated to editing music videos which led to television and soon after that, big budget movies. I guess in the entertainment biz, you go with the flow, but you also have to hustle and put up with a lot of BS. Being a woman in the biz, you multiply that by 10. Last month, I went to Coachella and the highlight of the entire festival was the Dre/Snoop/50/Eminem headliner. But the shit that really took it over the top was when Tupac showed up, literally!

Well, guess who was responsible for all of this? Mrs. J was.

As soon as this show went live, the entire universe was watching and TALKING, and TALKING and TALKING. She and her teammates at Digital Domain did something that no one has done before. I can’t tell you the secrets of how it was done, but lets say it’s a mix of the “old” and “new.” Dr. Dre and director extraordinaire, Philip Atwell call her their new girl. Tupac also says what up. Congrats J.

Bullseye
May 23, 2012

Aim

Fire!

Reversal of Fortune
May 21, 2012

No it’s not the 90’s movie starring Glenn Close and Jeremy Irons. I’m talking about the many takes graphic designers have “flipped” iconic logos. I know you’ve seen countless versions of them before, but its still entertaining how each designer does it a little different. Graham Smith flips it his way. Check out Vimeotube

Gskype

Audi vs BMW vs Canon vs Nikon

Ferrari vs Ford vs Pizza Hut vs Dominos

Yes X No
May 18, 2012

As shown by Scott Schumann

YES

NO

Did you get yours?
May 17, 2012

Hurry up please