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Greatest series in Surfing on live


Some decent surf has come through today in Hawaii, perfect timing to run the 1st jewel in the triple crown of surfing.
You can watch it now here LIVE
The in4mation surf team riders Joel Centeio , Roy Powers and of coarse Evan Valiere will be surfing all day.
Cheeee huuuu!

Surfing Magazine doing it

Another amazing magazine trailer by Surfing Magazine, havnt seen anything close to what these guys are doing with their magazine previews.

More surfing videos on SurfingMagazine.com

Bj Penn interview , aloha army shop

Randomly got a chance to do an interview for Bj Penn Tv. Bj been expanding his name worldwide in and out of the ring. Hes a smart guy with what hes been doing. His website BJpenn.com has to be one of the top MMA sites and now hes expanding to TV. The show concept is pretty cool , its about the happenings of Hawaii and not fight stuff. Its about people and their stories all based around the islands. So being picked for this i was surprised and honored to be able to tell our story.

Just hanging around the shop it made me think that there is so much more than just a store. It is also about the people that are associated to the shop and their stories too. Tyler pictured with Melanie works at our store, hes a big part as well as everyone that works at our shops is too of our shop brand . These guys and their friends are part of our family that keeps growing and growing on the daily. Its one of those things that no money can buy. The relationships we all share.

Tyler’s In4 Hi tat.

After a long morning of talking out of the side of my neck , it was time to meet up with my favorite rep Geoff.

As always there is only one place to go. Paina Cafe!

These guys make the best poke on the island, for those not knowing poke is a mix of raw seafood most times tuna mixed with hawaiian seasoning.

It is something you have to try when coming to the islands.
This time around we all flipped it and went for the steak and shrimp for 8 bucks a plate. Paina never disappoints.

Another one of those days. Triple crown of surfing.


Its crazy. Every mid November the worlds best surfers come to Hawaii’s north shore to compete in a 3 part contest called the triple crown of surfing. It happens almost like clockwork with how the weather and waves just go to shit once everyone arrives.
(note to turn down the volume = cheeseball surf music)
This year it has been no different. A month ago we had incredible surf. Now its flat, windy and rainy. This year there is some high drama in the competitive surfing world with a world title race that will go down in December with 2 Australians Mick Fanning and Joel Parkinson just a mere few points away from each other. I hope the final event the Pipeline masters comes through with waves that this title race deserves.

One of those days pic

Its one of those days. Sometimes Hawaii does have less than picture perfect days. Today being one of them. Flash flooding rains, crazy winds, its a stay at home eat sleep relax get fat day.