Blogs / Frank Liew / GOOD EATS #1: WELCOME TO SAL’S.

GOOD EATS #1: WELCOME TO SAL’S.
August 5, 2009

It's funny how the pizza has become this 'international standard' food. No matter where it seems you go in the world, it's like this culinary constant that you can revert to if you're not feeling that adventurous with finding something to eat. That said, it may be a standard of sorts but they never seem to taste the same in every country. In my experience, in Japan, they seem to be mostly devoid of herbs and taste rather bland, most places in South East Asia taste like horrible Pizza Hut fast food and here, they just can't seem to get the crust right. It's either too thick, or if you order the thin crust, they end up more "crispier" than thin.

This is Ciaran, a native of Queens NYC. He moved here in January, and I'm guessing he shared the same frustration as me with the humble ol' pizza, because he's the one who set up this joint - Sal's. 10 years ago he approached his favourite local joint in his neighbourhood - Sal's Pizzeria in Queens to talk about opening up shop outside of NYC. For one reason or another it didn't happen back then, but over the years he kept the thought in the back of his mind - and last year when he was back home he went back to Sal's with his idea, who ended up giving him their original recipe, the same recipes they've used for all their pies since they opened in 1975. Funnily enough, they didn't want anything for it, just to share good pizza with the world, so in return he named his own joint after them. Sal's Pizza, Auckland New Zealand.

The life cycle of the pizza pie - from dough, to the toss, to the oven.

Et voila. Fresh out of the oven, ready by the slice. Nothing beats the standard 18" size. I first tasted his pies a few weeks ago, and despite my hypothesis in the first paragraph, for the first time in my life it tasted just like the pizza that I lived on during my short tenure in the USA in '99. Especially the sauce - slightly tangy, definately nothing like anything local. This is certainly one of the best pizzas I've had in my 15 on/off years here in this country. So amazing, that we asked him to bring some pizza pies to our big birthday block party this Friday 07/08/09.

Be sure to check him out, on Commerce St, Auckland City Central (next to the White Lady), and tell him we sent ya so he can whip up a fresh pie out of the oven for you. Otherwise, you can sample the pizza, completely free of charge at our birthday party on Friday night. If there's any left over by the time you get there, that is.

Buon Appetito.

4 Responses

  1. Frank Liew’s Blog | Hypebeast on August 9, 2009
  2. Sal’s. « katherine is awesome on October 1, 2009
  3. WELCOME TO WONG’S. | Frank Liew’s Blog | Hypebeast on March 15, 2010
  4. GOOD EATS #3: WELCOME TO ATL MARANATHA, SYDNEY. | Frank Liew's Blog | Hypebeast on November 15, 2010

25 Comments

  1. Posted by: Phillip T. Annand on August 5, 2009 at 9:24 pm

    Great post and well written- Sadly since I am not living in NYC I can't get any authentic pizza at this hour of the evening so I will have to remain sitting in my computer chair salivating at the screen and that last image haha.

  2. Posted by: HCL on August 5, 2009 at 9:59 pm

    That looks incredible. I work close by, will try and check it ou over the next couple of days!!!!

  3. Posted by: Leon on August 5, 2009 at 10:07 pm

    gangz!

  4. Posted by: Ciaran on August 5, 2009 at 10:55 pm

    Hey Frank... thanks for the article, we appreciate the kind words. Just wanted to add a bit more to how this came about in Auckland...

    Nick (my business partner who I met playing tennis in the south of France 15 years ago) came to visit NYC for New Years 08' and has always loved the pizza in NY. After downing a couple large 18" pizzas (on consecutive days:) he kept saying how good it would be to have pizza like that in Auckland. After that conversation, we did a bit of research and decided to go for it...

    thanks again,
    Ciaran

  5. Posted by: BennyFader on August 6, 2009 at 3:45 am

    Tempted to drive to CBD and grab a slice now...At the very latest, the pizza will be mine at the Block Party

  6. Posted by: Frank Liew on August 6, 2009 at 4:03 am

    Thanks for dropping the comment Phillip, believe me, it tastes pretty authentic, or at the very least, what I remember it being like anyways. I wrote this post straight after lunch too... not the best of ideas in retrospect, hah.

    Good to hear a little more about the journey Ciaran. Hope you're liking it here.

    Hope all the rest of you guys enjoy the pizza there, trust me, it's worth the visit.

  7. Posted by: artoo on August 6, 2009 at 4:23 am

    this is one more reason to come and visit you guys !!!

  8. Posted by: Peter mac on August 11, 2009 at 4:49 am

    Hi Frank
    great post, I've linked to it on my blog (after ending up searching for some info on NY style pizzas,triggered by this comment i saw via Twitter - "Anyone know that LA pizza place that supposedly imports their water from NY to make authentic NY pizza?""), I used one of your photos and some of the text with proper credit and linkage, hope thats ok. Thanks
    Peter http://dubdotdash.blogspot.com/

  9. Posted by: Anya on August 12, 2009 at 2:20 am

    Went there tonight, seriously good. And amazing for wiping away the woes of a day at work.. yummy!

  10. Posted by: pmeezy on August 12, 2009 at 6:45 pm

    looks like the real deal! must try some soon

  11. Posted by: Che on August 12, 2009 at 7:37 pm

    Yum, I'm hungry now

  12. Posted by: Peter mac on August 13, 2009 at 2:42 am

    just got back from Sals, had the pepperoni, so so good!

  13. Posted by: Brian Leo on August 13, 2009 at 11:26 am

    Hey it Brian here, i am actually Sal's Son, just want to thank you for the great blog!! I am glad you liked the pizza!

    Brian

  14. Posted by: Casey on August 13, 2009 at 11:49 am

    Grew up in Queens with the owner of Sal's, and I can tell you, its the best pizza here too ;o)

  15. Posted by: George F Dunnigan on August 13, 2009 at 1:09 pm

    I have been eating at the original Sal's pizza in Queens NY for over 20 years...By far the best pizza here, and now it seems they are taking over NZ. This is not a fluke, Brian Leo is one serious pizza producer and I am not surprised one bit at the success of Sal's in NZ. Keep up the good work boys!

  16. Posted by: Mr. Bill on August 13, 2009 at 1:23 pm

    Seems to me we are missing the main ingredient. The Chef !! That be BRIAN, Sal's son .. That's him tossing the Pizza . You can have all the sauce and cheese you want without Chief Brian it just ain’t New York's best pizza. A satisfied
    customer for 28 years of the original Sal's New York Pizza and I've tasted them all..

  17. Posted by: l2k on August 13, 2009 at 7:06 pm

    Fresh, we're checking it out today

  18. Posted by: l2k on August 13, 2009 at 8:21 pm

    Yup, really good. Already amped for next time

  19. Posted by: Victoria Kuhne on August 14, 2009 at 9:36 am

    I hope the folks in NZ realize how lucky they are to have the one and only Brian Leo there to bestow his pizza making gift!
    Sal's pizza is the best pizza in New York, no question. I am so glad that the love is spreading!!! Bravo!!!

  20. Posted by: Angela Leo on August 14, 2009 at 11:00 pm

    The best pizza in the world, for sure!!!!!!!!That's my son!!!!!!!

  21. Posted by: Jerome Rusk on August 15, 2009 at 11:04 pm

    Man, this pizza rules! Have been twice and will continue to do so! Definitely check it out

  22. Posted by: Evelyn Scuereb on August 18, 2009 at 1:21 pm

    You guys in Auckland have my favorite nephew (we miss him) making the best pizza ever and that is not because I am related to the owner of the original Sals.

  23. Posted by: Pizza Christchurch on August 21, 2009 at 8:00 am

    That's one hell of a pizza. I'm starving now. I want to eat one of those. Yummy!

  24. Posted by: Pizza Christchurch on August 21, 2009 at 8:26 am

    Yeah! That's one hell of a pizza. I'm starving now. I want to eat one of those. Yummy!!

  25. Posted by: Josh on August 31, 2009 at 1:30 am

    I'm a Texan living in Auckland for the winter and was lucky enough to stumble on Sal's. It tastes just as good as any of the pizza I've had when I visited New York. Auckland is incredibly lucky to get this quality of pizza.

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