Inspired by the term “Grand Prix”, the European motor racing series and the concept of sporting lifestyle, Aprix produces nautically inclined footwear with “old world” styling. The line was developed by Brendon Babenzien, creative director of Supreme, and business partner, race car driver and film director Michael Power. Now entering their second season, Aprix brings [...]
Author Archives: Staff
Claw Money X K2 Snowboards
Claw Money is back with a new, highly-anticipated collaboration. Fresh off her accessories line with Boost Mobile, the fashion fixture and graffiti legend is taking her design prowess into a new direction by way of a snowboard with K2. Bringing originality to snowboard design, the 2008 women’s Mix snowboard, Auto Agogo binding and Affair Access [...]
Hypebeast x 8FIVE2 “Hong Mutha Fuck’n Kong” Tee
Continuing with our roll-out of three year anniversary products, we feature another collaboration close to home as we link up with Hong Kong’s premier skate store 8FIVE2 we a re-appropriation of their trademark “Hong Mutha Fuck’n Kong” print. Inspired by the abundance of bamboo scaffolding seen around the city of Hong Kong, pieces of bamboo [...]
The Story Tees
Toronto based Creative Gro-Ops/Apparel label The Story is proud to introduce a new series of T-shirts. The latest release is a series of observations inspired by J. Krishnamurti’s Measurement Versus Perception. The collection includes a contribution from Alan Easter/HOU aka Serve Scribbles who collaborated on the previous B Side series. The Story is now available [...]
Hypebeast Giveaway - BBC | Ice Cream Waffles
With the start of our inaugural newsletter program, look for a constant stream of free swag to accompany weekly updates of the week’s most popular stories, most commented stories and other miscellaneous mini-features. To kick things off, we have a pair of BBC | Ice Cream Waffle shoes in size 10 up for grabs, in [...]
Nike Sportswear 21 Mercer Street Store in Soho, New York
Nike today announced the opening of its first Nike Sportswear retail store at 21 Mercer Street in SoHo, New York City, offering exclusive access to premium products, an elevated retail experience, and a new customization experience called Nike Sportswear Bespoke, where consumers can work with Nike designers to customize premium Nike Sportswear footwear. [...]
Kanye West’s New Line - Pastelle Preview
While Kanye West has long been considered a style icon, the fashion world eagerly anticipates Kanye’s own aesthetic in the upcoming launch of his own brand Pastelle. A preview recently surfaced in VMAN as a star studded cast including Rihanna and Lupe Fiasco model upcoming pieces from the Pastelle collection. With accomplished designer Kim Jones [...]
SUPER x ALIFE Sunglasses
The ALIFE collaborations continue, this time with Italian sunglass manufacturer SUPER. The project consists of a custom frame with matching custom lenses, available in four colors: red, blue, purple and black. Each pair is hand-made in Italy with Carl Zeiss lenses and will be available this Saturday, August 23rd at each ALIFE location [...]
Robert Geller 2008 Fall/Winter Jewelry Collection
Robert Geller is a name you’ll be hear quite often this fall/winter season. The New York based designer has really made a splash since his first menswear line last fall/winter. While the clothes receive most of the attention, Robert always brings a great assortment of accessories each season. The jewelery this season perfectly compliment the [...]
Hypebeast Presents Fit Fridays - August 15th
In our ongoing weekly feature Fit Fridays, we present our top fits of the week as presented by our forum’s WDYWT thread.




