The xx Announce North American Tour by Surprising Loyal Fans With Free Tickets
Official tour dates should be announced soon.
Last last year, The xx announced their European tour dates by surprising loyal fans with free tickets — secretly. This unorthodox action allowed their fans to announce the tour to the public for them, over social media. This strategy was novel and unique, and worked well the first time around so the trio is doing it again. A set of fans recently received tickets to upcoming North American tour dates and some even received a 7” record of “On Hold.” Locations so far include Portland, Houston and Philadelphia. The xx’s forthcoming album I See You is due out January 13, and official tour dates should be announced soon.
Click here to check out their latest single, “Say Something Loving.”
Alex got this in the mail with his vinyl for being one of the first people to order their new album and we are SHOOK.. @The_xx pic.twitter.com/L8L1yUoZ3s
— trevor (@im_not_amish) January 3, 2017
I just got a free 7” and tickets to see The xx in Portland in the mail?? pic.twitter.com/m2hC5HUFDI
— ❄️ SNOWCRU ❄️ (@Burdmew) January 3, 2017
