PBR x The Speed Merchant Auctions Custom Big Twin Motorcycle for Charity
All proceeds will benefit Operation Homefront.
We’ve seen Budweiser team up with ALIFE, Tsing Tao team up with 8FIVE2, now, popular beer brand Pabst Blue Ribbon is dipping their toes in the automotive world on a release with customizer Brandon Holstein of The Speed Merchant. An unlikely pairing, but for a good cause, the one-of-a-kind motorcycle will be auctioned off for charity.
According to Brandon Holsten, “When PBR came to me with the idea of building a custom motorcycle that would benefit military families, I was honored and excited. I have friends and family who have served, or are serving, in the military, so I wanted to build something that represented their strength and fortitude. The end result is what you see here, a full custom, bare bones, little hot rod. It’s a one of a kind motorcycle that will put a smile on the face of whoever wins it.”
The bidding will start at $1 USD, and will come with limited edition PBR x Loser Machine apparel. The bike itself is valued at $25,000 USD, and all proceeds will benefit Operation Homefront, a national non-profit that supports military families through difficult periods by providing a variety of programs designed to ensure that short-term needs do not result in long-term struggles. PBR will match the sale price of bike for Operation Homefront.

