Footpatrol and Diadora Create a Short Film to Celebrate Italian Craftsmanship
What do handmade footwear and Italian coffee have in common?
London based sneaker retailer Footpatrol has teamed up with Italian sportswear label Diadora for a collaborative project featuring the V7000 and B-Elite. To document the origins of the project’s concept, the team headed to Veneto and the Dolomites to highlight the renowned craftsmanship of the Northern Italian region. The short film, which features the local cafe owners that provide fuel for the region, as well as the men and women who hand make Diadora’s shoes, compares the process of coffee making to that of handmade footwear, locating the importance of high quality craftsmanship in Italian culture. Watch the beautifully shot behind-the-scenes short film above.
