Virgin America's "First Class Shoe" Brings Aircraft Luxury to Earth's Surface

Knocking on the doors of Nike’s auto-lacing MAG.

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Hot on the heels of Nike’s auto-lacing MAG is Virgin America’s totally unexpected and downright futuristic “First Class Shoe.” Made in collaboration with Eleven Inc and Italian design geniuses over at SearchnDesign, this game-changing shoe boasts a covey of high-tech attributes including a USB port near the top line to charge your smartphone, mood lighting, Wi-Fi, and a tiny monitor fitted on the tongue that lets you play and watch your own videos. As far as the makeup goes, the hi-top receives an Italian white leather upper, a rubber outsole, and a stainless steel seat buckle wrapping around the uppermost part of the shoe.

Interested buyers can bid on Virgin America’s “First Class Shoe” on eBay with proceeds being donated to Soles4Souls—”a not for profit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing,” according to the organization’s mission statement. Take a look at the photos above and watch the video below to see it in action.

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Keith Estiler
Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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