Under Armour's New Primo Lifestyle Silhouette Is Top Quality

Thanks to the likes of the Curry Lux and Moda Run, Under Armour has hit the ground running with its first foray into lifestyle footwear and now the Baltimore-based sportswear giant is kicking things up a notch with its upcoming Primo. An aptly named evolution of the Curry Lux, the new design has unmistakable roots on the court, but couples its technical sole unit and heel counter with a premium upper of waxed canvas and luxurious leather.

Look for a trio of colorways to be available exclusively at boutiques come November for $150 USD per pair.