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Ahead of his own art showcase, Kanye West is appearing as the star of a new Balmain campaign. Labeled as “music meets fashion,” Balmain’s latest campaign features Kanye alongside high-profile model Joan Smalls. As Pitchfork notes, campaign creative director Pascal Dangin classifies this effort as “music fashion fushion.” You can check out parts of the campaign below. Most recently, Kanye West was in the headlines for his ongoing dispute with Taylor Swift over lines in his Life of Pablo track “Famous.”