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Spotify now has 100 million-users, positioning itself as the leading music streaming company, as reported by Reuters. Its freemium model, which attracts users with its cost-free service then converting them into paying customers, has led 30 million of the users pay for the service. Spotify emerged in a time where its biggest competitors were Rhapsody and Deezer, but is now competing with much stronger competition like Apple, Google, and Amazon, which is allegedly working on its own music service. However, competition seems to be helping; Spotify’s growth has accelerated and has brought in more money since Apple Music’s launch, according to Jan Dawson, a tech analyst at Jackdaw Research,