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We The Best captain, DJ Khaled, is taking his influence into the fashion realm. For his latest #clothtalk, the Snapchat kingpin was named Rocawear’s official brand ambassador. This brand’s fall season will feature Khaled all over the clothing company’s marketing campaign, sharing yet another major key on how to make your brand stretch.
“Growing up in the game, Rocawear has always been a major part of the culture and lifestyle of fashion and music, and that’s why this opportunity to be the face of the brand is important to me, and it feels great,” said DJ Khaled in a statement. “When you’re rocking Rocawear, you’re rocking greatness. It’s quality, it’s fly and it’s part of my history that I’m excited to bring to my fans.”
— Rocawear (@Rocawear) June 23, 2016