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Selena Gomez has premiered a carefully-choreographed monochrome video for her March single “Kill Em With Kindness.” Opening with Selena singing passionately to the camera seated on a stool, the clip eventually evolves into a stunning interplay of stylish shots featuring her and other dancers performing in front of various backdrops. In an interview with 97.5 NOW, Gomez revealed that “Kill Em With Kindness” is an especially important song for her:
“‘Kill Em With Kindness’ is lyrically my favorite song I put on the record and I definitely can’t wait for that to have a story.”
That story is officially here – watch the video above.