Share this article with friends Share
HYPETRAK is now part of HYPEBEAST Music. Read the latest music stories here.

Drake Supports 'Views From the 6' With London Takeover

Projections across London repped Drake and his OVO crew.

With Drake set to drop his anticipated new studio album Views From The 6 this month, Drake has wasted little time in dominating the headlines and conversations in April. We’re not even a full week into the new month, and Drake has already released a massive new single featuring Kanye West and Jay Z. Today, he’s further supporting the project by unveiling several 6 logo projections across London. While it was initially believed that the symbols were the cover-art for ViewsThe FADER have received official confirmation that that’s not the case. Still, it makes for a very interesting marketing strategy. Run through a picture of the projections below.

Read Full Article

What to Read Next

Taylor Swift Unveils Video for "New Romantics"
POST-IMPERIAL x Larose Paris 2016 Lookbook by Ivan Bideac
RiFF RAFF Drops New Single, "Carlos Slim"
Read Kanye West's Entire, Powerful Speech About Phife Dawg
Load More
Less than 00:00:00 to Enjoy an Extra 15% Off Sale Items | USE CODE: SP15 SHOP NOW