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Skepta, along with five others, has been elected by Uniqlo to be part of the brand’s new campaign called “This Way To Utopia.” It’s a celebration of London’s cultural scene and the grime MC is joined by fashion designer Hana Tiajima, model Munroe Bergdorf, filmmaker Sean Frank, photographer Cate Underwood and BBC Radio 1 DJ Benji B. Faster Horses — a creative partnership between Sam Walker and Joe De Souza — produced the campaign, and it is photographed by the legendary Rankin. Jon C Jay, the president of Global Creatiev for Fast Retailing (the company that owns Uniqlo) shares:
“London is one of the most diverse cities in the world and a true creative and cultural utopia. At Uniqlo, we believe ‘utopia’ is more than just a place; it is a means for self-expression, through design, creativity and cultural diversity. We wish to celebrate the special connection we feel with London, which was after all our first overseas market almost fifteen years ago, and believe that our new campaign, called This Way to Utopia, and campaign ambassadors showcase this in the best way possible.”