Watch Rihanna "Kidnap" Fans for "B*tch Better Have My Money" Video Premiere

For the video premiere of “B*tch Better Have My Money” last night, Rihanna hosted an official screening event which was attended by a group of eighty contest-winning fans. In the spirit of the music video’s concept, Rihanna simulated a kidnapping, paralleling the events of the visual accompaniment. Over the duration of four hours, these willing victims were blindfolded and taken on a cruise through downtown Los Angeles to the Bob Baker Marionettes theatre, where they were treated to a viewing of the music video, cashing prizes falling from the ceiling and the presence of Rihanna herself. The event was coordinated in partnership with streaming service TIDAL, owned by Rihanna’s label boss JAY Z. The company has also supplied a video of the event, which can be viewed above.