Forever 21's "Thread Screen" Displays Instagram Pics in Fabric
Forever 21 teams up with BREAKFAST to weave your selfies.
In lieu of a billboard for its latest social media endeavor, American fashion retailer Forever 21 tapped New York’s BREAKFAST agency to craft something entirely different: the “Thread Screen.” A massive 2,000-pound machine made up of over 200,000 parts (more than eight times what you find in the average automobile), the Thread Screen is one of the most complex pieces of machinery ever built for a fashion brand and utilizes 6,400 spools of thread to uniquely display pics posted to Instagram with the hashtag #F21ThreadScreen. Custom designed, engineered and manufactured from scratch, the melding of fashion and technology is definitely a mesmerizing sight to behold. Video looks at the Thread Screen can be found below while a live stream can be viewed over at f21threadscreen.com.
