Google Photos Comes with Free Unlimited Storage to Conquer Expensive iCloud

At Google’s I/O Keynote earlier, the ubiquitous tech company is making itself even more present in

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At Google‘s I/O Keynote earlier, the ubiquitous tech company is making itself even more present in our lives, by offering free unlimited photo storage with Google Photos. The only limits on this service are that photos are capped at 16 MP and videos at 1080P. If the photos you store happen to be larger than these parameters, Google will compress them for you without compromising visual quality. The app also offers auto-backup from its iOS and Android apps, so you never have to worry about syncing your photos or even paying for the storage. Comparatively, Apple’s iCloud costs a whopping $240 USD a year for a terabyte of storage, while Dropbox costs $100 USD, and Microsoft OneDrive at $84 USD (check out the handy price comparison list below). But not only is storage important, but photos offer a wealth of information if tools are available to analyze them — which Google has available. Google’s technologies will be able to determine the who, what, where and when of the photos you store, which allows for plenty of implications. For example, it can dictate what ads to personalize to your liking, location ID to predict what you might search for, or even suggest who to share your photos with. Google Photo’s Assistant feature also helps edit and curate your photos, automatically adjusting overexposure and turning burst photos into GIFs. While offering the service and storage for free only tempts users to buy into Google’s ever-expanding family of apps that will inevitably complement every aspect of our lives, Google Photos really is perfect for the casual photographer, whose photos can now be saved forever, for free. Check out Google Photos here, which is automatically available to anyone with a Google account.

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